Determining Where to Use Business Case Study Videos The case study video is more powerful than any other form of content used by marketers, or at least it is currently perceived that way. According to studies, 92% of B2B marketers are using business case study videos and customer testimonials to […]
Defining the Customer to Interview for a Case Study Research Video As a business owner, case study videos are top line means of marketing content that can help you to increase conversions on your website, social media, newsletter campaigns, email outreach and across many other verticals. However, defining the […]
Creating the Best Video Case Studies for Your Business When it comes to creating the best video case studies for your business, it’s important to understand the process that is involved. There are so many important steps including things like planning your target audience, defining the customer that will provide […]
Most Important Elements in Good Video Marketing Case Studies A great case study has the power to drive consumer interest in your brand and generate higher revenue, but not all case studies are created equally. While everyone loves a great story, especially when that story is about a brand and […]
How to Create a Video Case Study that will Generate Leads for Your Business Case studies are one of the most powerful and effective forms of content marketing used by most B2B marketers and by many B2C brands. Learning how to create a video case study that will generate leads […]
Tips on How to Write a Video Case Study Case study videos are some of the most sought after forms of content online for business owners and brands, as well as for consumers. B2B marketers find them to be incredible effective, and consumers find them to be useful in helping […]
Planning Your Essential Questions for Case Study Videos Everyone loves a great story that shares the truths about a business or brand and the solutions that it provides for its customers. The questions that you ask are absolutely essential to the interview process and they guide your storyline along the […]
How Sales Teams Use Customer Testimonials in the Sales Process With 92% of customers reading reviews before they make a purchase and 72% of consumers stating that they will ONLY take action after they have seen a positive review, the use of testimonials throughout the sales process is no longer […]
How to Collect Customer Testimonials for Your Business or Brand Customer testimonials are considered one of the most powerful and important types of content among marketers, business owners, brands, and even among consumers. Many consumers, 72%, won’t even take action until they have seen a customer testimonial or review first. […]
Benefits of Producing a Video Marketing Case Study If you’re a business marketer that is trying to find ways that you can increase the following, produce stronger consumer trust in your brand, and drive conversions in the form of increased ROI, you’re almost certain to find your way to producing […]
