TV COMMERCIAL PRODUCTION COMPANY
Leading TV Commercial Production Company
TV commercial production from Beverly Boy Productions delivers broadcast-quality television advertising for national brands, regional businesses, and political campaigns — from concept and scripting through production, post-production, and broadcast delivery to networks, cable, streaming platforms, and digital channels. With 24 years in commercial production and 25,000+ videos delivered, Beverly Boy Productions provides full-service TV commercial production at every budget level — from local spot production at $5,000–$15,000 to national campaign spots at $50,000–$500,000+. TV advertising reaches 96% of U.S. adults each month and drives the highest purchase intent of any advertising format. Call 888-462-7808 for a free quote.
Quick Contact
FORTUNE 500 BRANDS KNOW OUR VIDEO PRODUCTION IS TOP-NOTCH
OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
TRUSTED BY THESE WORLD CLASS BRANDS
Types of TV Commercial Production Services:
High-impact, focused messaging for frequency and brand recognition
What's included:
- Concentrated creative concept development for single key message
- Streamlined script with precise timing for broadcast standards
- Efficient production approach optimized for quick audience engagement
- Strategic use of visual impact and memorable brand moments
- Music and sound design for immediate brand recognition
- Deliverables in broadcast specs plus digital platform versions
- Optional companion 6-second cutdowns for digital pre-roll
"30-Second Brand Commercials"
The industry standard format balancing storytelling and messaging
What's included:
- Full creative development: concept, script, storyboard, and shot list
- Professional casting, location scouting, and art direction
- Complete production package with director and cinematographer
- Product integration and brand guideline compliance
- Professional sound design, music licensing, and mix to broadcast specs
- Comprehensive post-production with motion graphics and color grading
- Network delivery in all required formats and specifications
Extended format for emotional connection and complex value propositions
What's included:
- Narrative-focused creative development with character and story arc
- Enhanced casting process for performance-driven concepts
- Premium production values with expanded shooting schedule
- Multiple location or set builds for storytelling flexibility
- Advanced cinematography including specialty camera movements
- Comprehensive post-production with enhanced visual effects options
- Music composition or premium licensing options
- Multi-platform deliverables including broadcast and digital formats
"Direct Response TV Commercials"
Action-driving spots designed for measurable customer response
What's included:
- Strategy session focused on conversion metrics and calls to action
- Script development emphasizing clear value proposition and response mechanism
- Production approach balancing brand quality and response optimization
- Graphics package highlighting offers, contact information, and deadlines
- Multiple message versions for A/B testing
- Phone number and website tracking integration
- Deliverables formatted for various dayparts and market tiers
"Local Market Customizable Commercials"
Master templates with regional customization capabilities
What's included:
- Core creative concept with modular design for local adaptation
- Production of master footage and template elements
- Customizable graphics framework for local offers and information
- Market-specific shoot options for regional authenticity
- Local talent integration package for dealer/franchise personalization
- Turnkey distribution system to local markets
- Training for local teams on customization process
Targeting precision of digital with the impact of television
What's included:
- Strategic approach leveraging digital audience targeting capabilities
- Creative development optimized for streaming viewer experience
- Multiple length options (15/30/60-second) in single production
- Interactive overlay options for engagement and response
- Analytics integration for performance measurement
- Delivery formatted for all major streaming platforms and devices
WE SCHEDULE AROUND YOU
We will work with you to make sure we get the perfect shots for your next TV commercial production. Our experts will develop the perfect plan, out together your team, and get needed equipment ready for your shoot
WE PRODUCE YOUR TV COMMERCIAL
Our TV commercial production company offers a crew that is always excited to film. We have top-level film crew professionals on standby all over the US. We use the best gear, and make all the magic happen.
WE MAKE THE FINAL TWEAKS
Your TV commercial production needs to be the best. So we make it awesome. Our team of professionals will render any special effects, and make a commercial that everyone will love.
TELL A COMPELLING STORY WITH YOUR TV COMMERCIAL
WITH TEAM BEVERLY BOY YOUR AUDIENCE WILL FALL IN LOVE WITH YOUR NEXT TV COMMERCIAL.
SCOPE OF WORK
Camera Gear
- Sony FX9, FS7, FX6, FX3
- Sony A7S Alpha 7S, A7R, A1
- Blackmagic Pocket Cinema 6k Pro
- Blackmagic URSA Mini Pro
- Canon C500mkii, C300mkiii
- ARRI ALEXA, ALEXA Mini, AMIRA
- RED Cinema, SCARLET, V-RAPTOR X, KOMODO-X
- Director of photography (DP or DOP)
- 1st Assistant Camera (1st AC)
- 2nd Assistant Camera (2nd AC)
- Grip, Gaffer, Electric, Utility
- DIT, HMU, PA, Set Photographer
- Production Sound Mixer, Boom Operator
- Art Director, Prop master, Location Scout
- Producer, Production Coordinator
Additional Work
- Concept Development
- Scriptwriting
- Location Scouting
- Set Design and Construction
- Audio Recording
- Video Editing
- Voice-Over Recording
- Legal and Compliance
- Distribution and Broadcast
- Behind-the-Scenes Content
Other Services
FAQS
How does the production process work?
Our process starts with understanding your vision, followed by pre-production planning (scriptwriting, casting, location scouting), production (filming), and post-production (editing, color grading, sound design).
What is the typical timeline for a TV commercial production?
The timeline varies based on the project’s complexity but typically ranges from 4 to 8 weeks. Pre-production takes 1-3 weeks, production 1-5 days, and post-production 2-4 weeks.
How much does it cost to produce a TV commercial?
Costs can vary widely depending on factors like the commercial’s length, talent, locations, and special effects. Projects can range from $5,000 for simple productions to over $1,000,000 for high-end commercials.
Can you handle casting and location scouting?
Yes, we provide full casting services for actors, models, and voice-over talent, as well as location scouting to find the perfect backdrop for your commercial.
Do you offer animation or special effects?
At Beverly Boy, we have a talented team of animators and VFX artists who can create everything from simple animations to complex visual effects to bring your vision to life.
How do you ensure the commercial meets our brand's needs?
We work closely with your team to ensure the commercial aligns with your brand’s message, audience, and goals, incorporating feedback at each step of the process.
What kind of equipment do you use?
We utilize high-quality, industry-standard equipment, including 4K, 8K, and 12K cameras, professional lighting, and advanced editing and post-production software.
Do you provide assistance with media buying or ad placement?
While our primary focus is on production, we can connect you with trusted partners for media buying and ad placement across various platforms.
Are commercials part of the film industry?
Yes, commercials are a specialized segment of the film industry. They combine storytelling, cinematography, and marketing strategies to create short-form content aimed at promoting products, services, or brands.
Is a TV commercial a type of digital marketing?
While traditionally TV commercials are considered part of traditional marketing, with the rise of digital platforms like streaming services and social media, TV commercials have also become a key component of digital marketing strategies. They can be repurposed for online platforms, extending their reach beyond traditional TV audiences.
How do you write a commercial video?
Writing a commercial video involves several steps: identifying the target audience and key message, crafting a compelling story or concept that aligns with the brand’s values, writing a script that succinctly conveys the message within the commercial’s duration, and finally, planning the visual and auditory elements that will bring the script to life.
How long is a video commercial?
The length of a video commercial can vary, but the most common durations are 15, 30, and 60 seconds. The choice depends on the complexity of the message, the platform where it will be aired, and the budget. For online platforms, shorter formats (even 6 to 10 seconds) are becoming increasingly popular for their ability to capture attention quickly.
CLIENT'S TESTIMONIALS
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