Determining Where to Use Business Case Study Videos
The case study video is more powerful than any other form of content used by marketers, or at least it is currently perceived that way. According to studies, 92% of B2B marketers are using business case study videos and customer testimonials to drive conversions for their brands, and many B2C marketers are also doing the same. As a business owner, figuring out where to use business case study videos that you create is an integral part of the process of planning your overall content strategy and approach. To help you define the best content strategy, we’ve outlined a list of places to feature your business case study videos to get you started on the right path.
At Beverly Boy Productions, we work with business owners and brands to produce top quality business case study videos that can be used to drive conversions, generate increased leads, and boost value for your brand. Give us a call to learn all about the production process and the next steps to producing business case study videos that can be used for your brand.
Consider these potential places to use your business case study videos as a starting path for your content marketing.
Your Website Including Landing Pages
Posting business case study videos to your website can boost consumer trust in your brand and generate higher buy in to the products or services that you sell, especially if you choose to include the videos on your landing pages. According to recent studies, 92% of consumers are looking for social proof prior to making a purchase from a business or brand, and the inclusion of a case study video that highlights a consumer’s satisfaction with your business is just the kind of proof your audience is looking for.
Consider posting business case study videos on your homepage, on your product or service pages, on your “About Us” page and anywhere on your website where conversions are the focus. They’ll build proof that your brand is powerful and that you already have happy customers, which is essential to generating additional consumer buy-in for your business.
Your Sales Media & Marketing Content
The inclusion of business case study videos in your sales and marketing content is an ideal approach if you’re trying to send the message to your prospects that your brand is the right choice for their needs. Make sure that you’re using targeted case study content that is going to send the right message at the right time in order to maximize the outcome that you get from this approach. Your sales team should already be familiar with the content of the case study and they should use it as a way of helping to boost the overall consumer interest and audience buy in for your brand. When included at the right stage of the buyer’s journey, this is an excellent approach for your brand.
In Email Campaigns & Newsletter Outreach
Do you have an email list that you use to market to a very specific audience? If so, you should be using business case study videos to provide unique data and detailed consumer information to the audiences that you market to in this capacity. Including your case study videos in your emails can increase click through rates, improve the overall view rates of your email campaigns, and increase conversions by as much as 300%.
If you send a weekly or monthly newsletter, consider the inclusion of business case study videos or links to your videos in the newsletter to help increase the overall focus on customer relationships that you’re building or on strengthening the relationships you already have by providing detailed consumer case study data to this audience.
In Blog Posts to Support Your Topics
Are you creating a blog post that represents a particular product or service that you provide? If so, you should consider including business case study videos in your blog post to boost the conversions that you can generate from the post. Studies have proven that not only does including a video in a blog post increase the read rate and the conversion rate, including a case study that includes real customer testimonials about your brand can improve the ability for your blog posts to attract the attention that is most valuable for your business.
If you don’t want to include the entire video as an embed in your blog post, consider including a quote that features a clickable link in your blog post so that it will take your audience to the video if they are interested in learning more. This is a great way to be authentic, to share customer reviews about your business or brand, and to generate greater trust with your content approach.
For more on where to use business case study videos, or for more information on how you can put case study videos to work for your brand, give Beverly Boy Productions a call! We can’t wait to help you succeed online!