Creating the Best Video Case Studies for Your Business

When it comes to creating the best video case studies for your business, it’s important to understand the process that is involved. There are so many important steps including things like planning your target audience, defining the customer that will provide the interviews and testimonials for your brand, and hiring a professional film crew. Together, these are essential to the outcome of creating the best video case studies for your business or brand.

At Beverly Boy Productions, we know what it takes to create the best video case studies for your business. It requires impeccable images and the best possible production if you truly want to make a positive impression on your audience for your brand. To learn more about creating the best video case studies for your business, give us a call.

Plan Your Target Audience Carefully

The best video case studies are those that have an audience that is representative of a very specific brand niche. If you’re thinking about trying to focus on a diverse or broad audience, you should think again. Your audience should be planned based on the results you with to produce with your case study. Choose a niche audience that is representative of the outcome that is important or essential to your business. For instance, if you want to create awareness, you’re going to target a top of the funnel audience, but if you want to boost your sales, you’ll focus on bottom of the funnel prospects that are already familiar with your brand.

Choose a Customer for the Testimonial

The testimonial that you produce is going to be based on the customer that you choose to work with. The best video case studies are based on choosing a customer that is going to directly relate to your target audience. You want your audience to see the customer, to feel like they connect with them, and to get the sense that the customer has similar problems or challenges to those that they have. 

The customer that you choose to provide the interview and customer testimonial for your case study must be:

• Good on camera.
• Prepared to speak about the brand and their experience.
• Interested in sharing their details.
• Able to share real world accounts of their experience.

Make sure that you choose a customer you’ve recently worked with and that has working knowledge of how much value your brand provided for them.

Prepare the Interview with a Story in Mind

The best video case studies are those that are story based. As you’re preparing your interview questions, make sure that you’re thinking about the story that you want to share with your audience. How will you show your brand? What challenges do you want to highlight? What solutions are most essential? Whats services or products are you trying to focus on or promote? All of this must be considered as you build your interview questions around the storyline.

Think about what your target audience will want to know. They’re going to want to know the background of your customer. The challenges the customer faced. The ways that the brand helped the customer. How the customer relates to them or how they relate to the customer.

Plan the Shoot 

The best video case studies are those that take place in a location that will be familiar to your audience. Whether it’s at your business, or another location, you want to plan the shoot so that you can capture all of the essential scenes that will drive the story background, and challenge focus for your audience. Make sure that you are considering the shots that will be captured, how you will highlight the products or services, and what steps will be taken to show facts, figures or real world accounts.

Work with a Professional 

For most business owners, creating the best video case studies requires the support of a professional. While the planning and questioning might take place by the business owner or brand, the production and post-production editing is almost certain to require the assistance of a professional film crew. 

If you’ve never worked with a professional film crew on a video shoot or on the editing of video footage, you’ll be amazed at how much easier they can make the entire process of producing a top quality case study video that’s going to represent your brand to your target audience. 

Before you hire a professional, make sure that you have the following details planned:

• How long you want the case study video to be.
• What your budget is to work with.
• Who your customer is for the interview.
• Where you want to shoot or what you expect to portray.
• How you intend the video to look. Examples are great.
• What your timeframe is for completion.

Being sure to have these details in order ahead of time will help you to prepare the case study outline that you’ll share with the production company. To learn more about producing the best case studies for your business, give Beverly Boy Productions a call!