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Video KPIs & Top Ways to Analyze Your Video's Performance

Video KPIs & Top Ways to Analyze Your Video’s Performance Whether you’re new to video marketing or you’ve been doing it for a few years now, chances are some questions still linger as to what the best options are when it comes to analyzing your video’s performance metrics. Some say, […]

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5 Ways Buyer Personas Can Improve Your Video Targeting

5 Ways Buyer Personas Can Improve Your Video Targeting Buyer personas have been used for quite some time in the marketing world to help businesses define the “ideal” buyers of their products or services and better target consumers with various marketing material. Social media and the rise in video marketing […]

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9 Tips for Enticing Sales Videos that Drive Conversions

9 Tips for Enticing Sales Videos that Drive Conversions An exciting sales video is worth thousands of words! Audiences are faced with thousands of videos and tons of content online. How can you ensure that the videos you create are enticing and actually drive your viewers to take action? In […]

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6 Benefits to Providing Medical Videos for Patients in Your Healthcare Practice

6 Benefits to Providing Medical Videos for Patients in Your Healthcare Practice Many businesses benefit from visual aids such as animated videos. In fact, medical and healthcare businesses benefit greatly from animated videos when they are provided to patients to help explain complex medical conditions or procedures. Providing medical videos […]

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5 Types of Videos for Restaurants to Add to Their Marketing Mix

5 Types of Videos for Restaurants to Add to Their Marketing Mix People love watching video almost as much as they love to eat!. If you’re a restaurant owner, there’s almost nothing better that to incorporate video into your restaurant marketing so that your visitors can both enjoy a good […]

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Call to Action Tips for Strong Video Endings

Call to Action Tips for Strong Video Endings It’s very common for businesses to put a lot of time, effort and hard work into the main content of a video and then to rush the end and pay little attention to the finesse of the call to action. However, if […]

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Tips for Using Ordinary Video to Bring Your Hotel to Life

Tips for Using Ordinary Video to Bring Your Hotel to Life Hotels are using video for their marketing in a wide variety of ways. In fact, many hotels are finding that the inclusion of videos in their social media channels and on their website can lead to increased bookings, higher […]

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3 Factors to Consider Before Filming a Corporate Video

3 Factors to Consider Before Filming a Corporate Video Filming a corporate video may seem like a walk in the park. You’ll just hire a film crew, have Tim from Tech Support narrate and voila, you’ll have yourself a corporate film, right? WRONG! If you want to produce a successful […]

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3 Reasons to Consider Professional Event Filming Services for Your Next Event

3 Reasons to Consider Professional Event Filming Services for Your Next Event If you haven’t considered a professional event film crew to capture your big event on camera, why not? Maybe it’s budget or some other reason, but regardless of why you may not have considered it yet, there are […]

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