How Sales Teams Use Customer Testimonials in the Sales Process With 92% of customers reading reviews before they make a purchase and 72% of consumers stating that they will ONLY take action after they have seen a positive review, the use of testimonials throughout the sales process is no longer […]
How to Collect Customer Testimonials for Your Business or Brand Customer testimonials are considered one of the most powerful and important types of content among marketers, business owners, brands, and even among consumers. Many consumers, 72%, won’t even take action until they have seen a customer testimonial or review first. […]
Benefits of Producing a Video Marketing Case Study If you’re a business marketer that is trying to find ways that you can increase the following, produce stronger consumer trust in your brand, and drive conversions in the form of increased ROI, you’re almost certain to find your way to producing […]
The Best Way to Collect a Nonprofit Customer Testimonial from Your Supporter As a nonprofit organization owner, you probably already understand the importance of having testimonials from your supporters in order to generate consumer trust in your organization and to build a following for the nonprofit brand. When collecting a […]
Do Customer Testimonials Work on Social Media? Since the inception of social media in 2004, consumers, business owners, brands and marketers have been turning to various platforms as a means of sharing thoughts and recommendations with others, connecting with friends, family and business or brands, and communicating beyond the boundaries […]
