Benefits of Producing a Video Marketing Case Study

If you’re a business marketer that is trying to find ways that you can increase the following, produce stronger consumer trust in your brand, and drive conversions in the form of increased ROI, you’re almost certain to find your way to producing a video marketing case study. Case studies are gaining popularity across many industries, especially when they’re used online to promote brands large and small, but in order to understand the true benefits of producing a video marketing case study, you must first consider exactly how your case study will be used.

For today’s busy consumer, much of the decision-making process and purchase journey is based on reading customer reviews and case studies, watching testimonial videos and interviews, and finding the connections between a brand and a consumer audience that is similar or in some way resembles the shopper.   Case studies represent one of the most powerful means of motivating prospective consumers to follow through with their consideration for a brand and to make a purchase.

In fact, the benefits of producing a video marketing case study that can be used in the marketing mix include the ability to generate consumer awareness for a business, increase audience trust, and drive conversions with significant ROI for the brand. And these are just a few of the many potential benefits that a video marketing case study may have for the business owner or brand.

What is a Video Marketing Case Study?

A video marketing case study is a type of marketing content that includes a specific research study that details very specific use cases of a brand or business and proves how the brand solves very specific problems or challenges for the user, it shares all of this through a form of storytelling that generally includes the use of customer or client interviews which represent the actual success that the client experienced with the brand. 

Essentially, case studies are data driven brand or business stories that represent a customer audience and share the unique interactions of an actual customer or client with the business while providing key insight into how the brand was able to provide a reliable solution to a challenge or problem that the consumer had before purchasing from the business. 

What are the Benefits of a Video Marketing Case Study?

The benefits of a case study can be incredibly powerful for the business, depending on how the case study is produced and what steps are taken to share the content with a prospective consumer audience. Professionally produced case study videos have the power to:

• Help a business establish credibility by interviewing not only customers but also professionals.
• Help a business establish authority that results in greater trust among prospective audiences. 
• Increase engagement among prospective clients or customers by providing a compelling story that directly relates to a brand’s past relationships.
• Provide lead nurturing that helps to draw prospects down the marketing funnel closer to conversion as they consider the next steps in the purchase cycle.
• Stand out against competitors so that more prospective customers or clients will find the brand during the early stages of the marketing funnel when awareness is key.

Because case study videos tend to include a lot of facts, figures, and detailed information or data that consumers want to know before they make a purchase decision, a video marketing case study has the capacity to increase conversions substantially for a business and to generate significant ROI. 

Additionally, many audiences love to share case studies because they reflect real world data and statistics that other consumers and prospects are most likely to be interested in. It’s like sharing very detailed statistics about a business, brand, product or service in a way that not only closely resonates with the audience, but that also offers key insight into the story, history, or background behind the brand. 

Case studies help to build up the image of the business, by providing stories that the target audience will feel connected to and that they can directly relate with. The result is a more powerful brand recognition which is absolutely essential at the top of the marketing funnel as a brand attempts to grow its audience and increase overall relationship building for the brand.

Further down the marketing funnel, a video marketing case study has the power to provide very specific details about a customer’s relationship with the brand that will stand out to prospects that are considering their own purchase from the brand. Since numbers speak volumes for businesses and for consumers, the use of a video marketing case study that shows the actual tangible results experienced by a customer that purchased from the brand can positively impact the prospective customers that are close to making their final decision on whether or not to purchase from this brand or from the competition.

Want more details on producing a video marketing case study for your brand? Give Beverly Boy Productions a call and we’ll put our two decades of experience to work for you!