How to Create a Video Case Study that will Generate Leads for Your Business
Case studies are one of the most powerful and effective forms of content marketing used by most B2B marketers and by many B2C brands. Learning how to create a video case study that will generate leads for your business is an intricate process that requires outlining the project carefully and addressing very specific points with the audience to keep them engaged. While it is widely accepted that case studies have the capacity to generate leads and boost conversions for a business or brand, it’s important to understand that not all case study videos are created equal.
Knowing how to create a video case study that will generate leads for your business is certainly different than just creating a written case study. Your video needs to tell a story, and you must take care to ensure that the steps leading up to the production of the video are appropriate for success. At Beverly Boy Productions, we specialize in assisting businesses with the production of top quality video content, including video case studies that are powerful lead magnets for the brand. Give us a call to learn more!
Planning the Video Case Study
One of the most essential parts of knowing how to create a video case study that will generate leads for your business is the planning. Being sure that you are following the essential steps in pre-production planning of your case study will help you to design a project that’s going to maximize the lead generation for your business.
Begin by outlining your project as follows:
- Planning for the shoot, where it will take place and when. You must also have a good idea as to how many hours you will shoot, and who will be involved.
- Creating a list of people that will be included in the project. Who will you interview? What clients or customers will you showcase?
- Determining where your case study will take place. What is the purpose of the case study video and who is your target audience?
- Defining the equipment that you will use for your case study video. If any additional equipment needs are likely, such as the need for a drone or other specialty equipment, that should be planned too.
Preparing the Interview for the Case Study
The next step is to prepare the interview for your case study video. The interview is going to be a key part of learning how to create a video case study that will elevate your brand and generate leads. Knowing how to perform the interview, so that you can drive the trajectory of the story that you’re looking to tell with your case study is important. Think carefully about who you will interview for your case study. The customer should be someone that has a strong story about your product and the value that your brand was able to provide. They should also have factors, figures or statistics that they can share to help create a stronger level of credibility for the case study.
With your interview, you should prepare your questions ahead of time so that you know exactly what you intend to ask and so that you can determine what the highlight of the case study will be. Think about the questions you can ask of your customer in order to generate a strong connection with your audience. Keep in mind that you don’t want the video to be more than about 5 minutes long, so you’ll have to keep your questioning focused.
Production & Post-Production Editing
The next step in figuring out how to create a video case study that will generate leads for your business is production and the post-production editing process. For most business owners, the production and post-production processes are best left to a third-party professional. Hiring a crew, like Beverly Boy Productions, to help you with the production process and to assist in the post-production editing of your case study video will ensure that you get:
- Professional quality footage that your audience will relate with.
- Top quality storytelling that directly benefits your brand and is focused on lead generation.
- Essential coverage of b-roll, audio, and any additional graphics or animations that are vital to creating a case study that your audience remains focused on.
- Post-production editing that pulls your entire video case study together into a professionally finished piece.
When working with a film crew to create the video case study that is going to generate leads for your business, think about how you will portray the results of the case study to your target audience. Consider the story you’re trying to tell and the testimonials, graphs, or other means of displaying the success of the relationship between your customer and your business in order to share the story.
To learn more about how to create a video case study that will generate leads for your business, give Beverly Boy Productions a call!