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Video Production For the Gym and Exercise Equipment Manufacturing Industry

Video Production For the Gym and Exercise Equipment Manufacturing Industry

An overall rise in the adoption of health regimens across the U.S. has given way to vast expansion of the gym and exercise equipment manufacturing industry which produces gym equipment and fitness machines for both commercial and household use. A $2 billion dollar market that employs nearly 10K people, the introduction of video production for the gym and exercise equipment manufacturing industry can improve corporate training, increase audience awareness, and generate stronger revenue for these brands.

Whether you’re interested in growing your audience, building your market, increasing market share, or generating product knowledge for increased sales conversions, video production for the gym and exercise equipment manufacturing industry is an absolute must. In fact, if you’re not already actively engaging in this type of marketing and dedicated corporate training, there’s a strong likelihood that your competitors are already ahead of you! 

Fortunately, gym and exercise equipment manufacturing brands that are seeking opportunities for growth and increased market share can achieve their goals through digital advertising and the reduction of costs through corporate training programs. At Beverly Boy Productions, we provide a variety of video production services and programs to assist gym and exercise equipment manufacturing businesses. 

Physical therapy training video

Promotional Videos for Gym and Exercise Equipment Manufacturing

Promoting home or commercial exercise equipment is essential to growth even in an industry where domestic demand is at an all-time high.  Promoting your equipment and the manufacturing services provided by your business to the right audience of gyms, schools, fitness clubs, or retailers can have a significant positive impact on your sales and overall conversions.

Promotional video production includes the creation of short, robust product videos that can be used for ecommerce purposes to drive consumer sales, as well as the creation of various other forms of promotional video content which can be used to:

  • Educate audiences.
  • Drive audience engagement.
  • Boost brand recognition.
  • Increase business sales & ROI.
  • Attract new prospects.

The use of promotional video content across social media, your brand website, and email or other marketing and advertising campaigns can have incredible benefits for your gym and fitness equipment manufacturing business.

Marketing Videos for Gym and Exercise Equipment Manufacturing

gym equipment

Marketing is essential to demand generation and to keeping your brand fresh in the minds of the consumer audience. Marketing video production for the gym and exercise equipment manufacturing business can have profound impacts on your campaigns.  Produce marketing videos to:

  • Increase search engine visibility for your manufacturing business.
  • Increase product understanding and improve purchase conversions by up to 85%.
  • Provide consumers with the type of content they’re most interested in.
  • Improve email click-through rates and increase response rates by up to 3X.
  • Increase sales conversions online and offline.

Marketing videos encourage your target audience to interact with your brand and they’re ideal for boosting brand recognition across a diverse audience base.  Many different types of marketing videos can be created for use across your social media, email outreach, and other digital marketing and advertising campaigns.

Training Videos for Gym and Exercise Equipment Manufacturing

Training video production for the gym and exercise equipment manufacturing industry is important for safety and learning, but training videos can also improve corporate ROI. Have you ever realized how quickly your employees forget what you teach them if you provide a training manual? If you have ever provided an employee with a training manual, asked them to read it, and then later quizzed them on it you’ll know just how much information most employees do not retain in response to your written training programs.

Studies have proven low retention across written training, whereas employees retain significantly higher overall data rates when the details are provided in interactive video details or form. In fact, training videos for gym and fitness equipment manufacturers can have the following benefits:

  • Increased access to training among employees. Employees can train from anywhere, anytime.
  • Improved flexibility of training programs. Employees can train on their time. Sick days or vacation time does not interfere with training programs the way live-training would.
  • Stronger engagement in training content. Choose from path based learning, clickable links, and various other options to engage the employee and boost education retention.

Video training programs will save your gym and exercise equipment manufacturing business time and money, too! Studies show that video training programs can save up to 85% without sacrificing the quality of training provided. In fact, video training will save the amount of total time invested by the employer and employee and it will save time.

Interview Videos for Gym and Exercise Equipment Manufacturing

Interview videos take corporate growth a step further increasing the level of credibility and trust consumers have for your gym and exercise equipment manufacturing brand. The production of expert interviews for the use in case studies and other forms of research-backed promotional content for your gym or fitness equipment manufacturing brand can increase audience trust and boost conversions or sales. 

Conversions are all about building trust among your audience. With interview videos, including professional interviews and customer interviews, consumers begin to recognize a level of humanization and core values that represent your manufacturing brand.  Professional interview video production for the gym and exercise equipment manufacturing industry is your opportunity to build credibility and drive audience following for your brand.

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