Blog

Video projects can stall even when everyone thinks they agree. The problem is often that different stakeholders define success differently. Leadership may care about speed,

Production rarely goes exactly as planned. Weather changes. Locations fall through. Equipment fails. A client shifts direction. A strong concept may suddenly need a different

Fast responses matter, but speed alone does not create trust. Jaspreet Singh is the Chief Customer Officer at Empower Pharmacy, where he leads Customer Success

Complex productions usually become stressful before they become obviously off track. The problem is often not that the crew is working too slowly or the

A bigger production is not automatically a better production. Dwight Allen O’Neal is a beauty industry leader, award-winning filmmaker, brand strategist, and founder of Christell

One missed detail can turn finished work back into unfinished work. Cary Vick, co-founder and CEO of ElectroChew, learned that after a packaging error forced

A leadership video can be polished and still fail if viewers leave with different interpretations of the message. Crystal Wright is the SVP of Communications

Video projects get difficult when the first idea stops working, the budget gets tighter, or feedback exposes a problem the team did not see coming.

A video can look polished and still do very little for the business. Jeffery Chancellor, Chief Marketing Officer of Oversight, approaches marketing as a connected

A strong executive message can lose impact before the first sentence is finished. The script may be accurate. The data may be solid. But if

Some of the strongest interview moments happen after the planned answer ends. Sarah Kagan, a speaker and coach working at the intersection of grief and

Good ideas are common. Turning one into something people can actually see, use, or respond to is harder. Peter Williams has spent more than 20

Jamez T. is an Atlanta-based filmmaker, director, executive producer, music producer, and entrepreneur. He is the founder of TJK Plus and co-founder of Genisys Films,

Cheryl Fenelle Dixon is the founder of Perfectly Clear Communications and a strategic advisor on brand, reputation, communications, and go-to-market strategy. Her background includes senior

Joelle Flynn is the founder of FIRE, Female Inventors & Rising Entrepreneurs, an ecosystem created to support women who invent, build, launch, scale, and sell.