Promotional Video Production
Promotional video production is how brands turn a product, launch, or campaign into content that actually sells. Beverly Boy Productions has created promo videos for consumer brands, B2B companies, and agencies for over 2 decades, with over 25,000 videos delivered for clients like Forbes, Avon, and Dr Pepper.
Promotional videos work best when they are built around a clear audience, message, and next step. The difference between a promo that converts and one that gets skipped comes down to strategy, and that is where our producers start every project.
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Why Promotional Video Still Works
A strong promotional video does more than explain what you offer. It helps people understand the value, remember the brand, and take the next step with more confidence. When the message, visuals, pacing, and call to action are built around a clear campaign goal, promo videos can support everything from product launches and paid ads to sales pages, trade shows, and social campaigns.
85%
Convinced to Buy
people have been convinced to buy a product or service after watching a video.
Source: Video Marketing Statistics
93%
Increased Brand Awareness
video marketers say video has helped them increase brand awareness.
Source: Video Marketing Statistics
93%
Better Product Understanding
video marketers say video has helped increase user understanding of their product or service.
Source: Video Marketing Statistics
Types of Promotional Videos We Create
Every promo starts with a marketing goal. Launching a product, filling a trade show booth, driving traffic to a landing page. The goal decides the format, and the format decides everything else.
Promotional video production is best for campaigns, launches, sales pages, ads, events, and brand awareness. For broader internal or company communications, see corporate video production. For broadcast ad campaigns, see TV commercial production.
Product Launch Videos
Build demand before release day and give your audience a reason to buy on day one. Teasers, announcement videos, and feature reveals timed to your launch calendar.
Brand Story Videos
Show people who you are and why you exist. Brand films build the recognition and trust that turn first-time viewers into long-term customers.
Social Media Promo Videos
Short, platform-native cuts built for Meta, TikTok, YouTube, and LinkedIn. Hook in the first 3 seconds, message in under 30, formatted for every feed.
Trade Show & Event Promos
Drive registrations before the event and pull foot traffic to your booth during it. Looping booth reels, speaker promos, and post-event highlight videos.
Product Demo & Explainer Promos
Show how it works and why it matters. Live action, animation, or both, built to move buyers from interest to decision.
Testimonial & Case Study Promos
Let your customers do the selling. Real results told by real clients, cut into promos that close the trust gap faster than any ad copy.
What Makes a Promotional Video Work
Strong visuals get attention. Structure is what turns attention into action. Every promo we produce is built on the same proven framework.
1
Hook
Grab attention in the first 3 seconds, before the skip button wins.
2
Problem
Name the pain point your audience already feels.
3
Solution
Show your product or service solving it on screen.
4
Proof
Back it up with results, testimonials, or social proof.
5
Call to Action
Tell viewers exactly what to do next, and make it easy.
Built for Every Platform You Publish On
A promo that works on your homepage will not work as a TikTok ad. Length, pacing, and aspect ratio change by platform, so every project delivers multiple versions from one shoot: horizontal, vertical, and square, with captions.
| PLACEMENT | IDEAL LENGTH |
| Social media ads (Meta, TikTok, YouTube Shorts) | 15-30 seconds |
| Website hero video | 30-60 seconds |
| Product demos and explainers | 1-3 minutes |
| Email campaigns and landing pages | 30-90 seconds |
| Trade show booth loops | 1-2 minutes, no sound required |
The Promotional Video Production Process
Every project starts with a producer call. We ask what you are promoting, who needs to see it, and what action you want them to take. That conversation shapes the script, format, runtime, and where the video will run.
Pre-production covers scripting, storyboarding, and casting if needed. Our writers craft the message around your audience and your goal, and you approve everything before filming begins. Already have a script? We will work from yours.
Filming day is handled end to end by your producer, whether it is a studio shoot, your own location, or multiple cities. You have one point of contact from the first call through final delivery, and most shoots wrap in 1 to 3 days.
Post-production is where the promo comes together: editing, color, motion graphics, licensed music, and voice-over. You get structured review rounds, we revise, and we deliver final files formatted for every platform you are publishing to. Most projects run 4 to 8 weeks start to finish, with rush delivery available.
How Much Does Promotional Video Production Cost?
Most promotional videos fall between $2,500 and $30,000 depending on concept, length, locations, talent, and animation. A single-day shoot with a straightforward edit sits at the lower end. Multi-city campaigns with actors and custom motion graphics run higher.
We quote every project individually after a short call, and the quote is itemized so you can see exactly where the budget goes. If you have a fixed number to work within, tell us. We build the production around the budget, not the other way around. And once your video is delivered and paid for, you own it outright.
Promotional Videos Filmed Nationwide
Beverly Boy Productions films promotional videos in every major US market and internationally, so a multi-city campaign keeps the same look, the same message, and the same quality everywhere it shoots. One producer manages your whole project no matter how many locations it covers.
Need a promo filmed in New York or anywhere in between? Same process, same point of contact, local team on the ground.
Our Promotional Video Work
Brands like Forbes, Avon, and Dr Pepper have trusted Team Beverly Boy with their video campaigns. Watch a few recent promo projects below.
Promotional Video Production Questions
What is a promotional video, and how can it benefit my business?
A promotional video is a marketing tool designed to introduce or highlight your company’s services, products, or brand in an engaging and memorable way. It can significantly benefit your business by improving your online presence, boosting engagement, increasing conversions, and helping you stand out in a competitive market.
How long should a promotional video be?
The ideal length varies by purpose and platform. We generally recommend keeping videos under 2 minutes for social media to maintain viewer engagement. Detailed product demonstrations or company overviews can run longer
How much does a promotional video cost?
What is the process for creating a promotional video?
What does the timeline for a promotional video project look like?
Do you provide the script, or do I have to write it?
What specific types of promotional videos do you create?
Can we include testimonials or interviews in our promotional video?
Who owns the final video?
Can you help distribute the promotional video?
Production is our core focus, but we can deliver files formatted for your website, paid ads, social media, email campaigns, trade show displays, and broadcast use. If your team has platform requirements, we can prepare the correct aspect ratios, captions, lengths, and export formats.
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