5 Small Business Training Video Options to Consider

As a small business owner, training your employees on various important tasks relative to the workplace is commonplace. Many small businesses are using training videos to teach employees everything from important onboarding steps to how to perform various tasks at work. If you’re thinking about getting started with training videos to teach or train your employees, consider these 5 small business training video options that are most commonly used by other small business owners like yourself.

1. Small Business Onboarding Videos

One of the most common reasons to produce a small business training video is for the purpose of onboarding newly hired employees. The fact is, hiring a new employee is a task that is filled with a ton of important events that should take place. From introductions to addressing day-to-day routines and organizational expectations, onboarding can be a long and endearing process. 

Small business onboarding training videos can simplify the onboarding process, while making the entire event easier to digest for the newly hired employee. All he or she has to do is watch each onboarding video and learn what is expected of him or her, what to expect from the organization, where to go for help on various tasks, and who they should be communicating with for what. A series of onboarding videos can really make your small business run more smoothly and efficiently while providing your newly hired employees with a vault of important information that is easy to access and absorb.

2. Product & Service Training Videos 

Teaching employees about the products and services that are important to your business can help them in a number of ways. Naturally, employees need to know how to use the products and services involved in performing their jobs and training can help, particularly when there’s software or complex machinery involved.

Likewise, teaching employees about products or services that you have for sale as part of your business structure is another important step as a small business owner. Producing a small business training video that provides insight into the different products and services that you provide, and helps your employees to fully grasp the details surrounding each can also be incredibly helpful for your sales team or to solve problems when customers call with complaints.

3. Interactive Training Videos

For many small business owners, producing interactive training videos is the ideal route or path to take. These videos allow employees to actively engage with the content while they learn. Interactive training is ideal for many different types of small businesses and across a wide variety of industries. Consider interactive training videos for teaching your employees health and safety initiatives, job roles, sales techniques, or a variety of other work related tasks.

Interactive training videos can engage employees in a variety of different ways such as:

• Incorporating hotspots which allow users to click on various points of the video to get additional data insights.
• Including quizzes, polls or question & answer sessions into the video.
• Providing a 360° view inside the video so that users are immersed.
• Using video paths that allow the user to choose scenarios within the video.

Producing a small business training video that includes interactive components can have several major benefits for your employees and for you. Employees will love engaging with the content and you’ll love being able to see firsthand what actions your employees take to track their understanding, progress and overall engagement.

4. Management Coaching Videos

For increased productivity, management coaching videos are a great way for small business owners to ensure their upper level employees have a path for success within their roles. Proper training in leadership roles is key to improving productivity, not just for the leader or manager, but for the rest of the team that is under that leadership, too.

Investing into management coaching videos that you can use to train those in leadership roles within your business can be incredibly beneficial for you. Training managers at this level can improve their ability to teach or train those below them, improve their ability to handle customers or clients, and improve productivity in their own day-to-day routines as well as those of the rest of the team.

Training videos are also great in terms of information retention. In fact, your team leads will retain up to 65% more with video training than they will with in-person training, a training manual or similar traditional training efforts.

5. Basic Training Videos 

Providing basic training for your employees is always important as a small business owner. Producing a small business training video series that offers general training on everything from how to help clients with their order, to how to improve their interaction with customers on the sales floor to how to improve team interactions and meetings can have many profound benefits on your small business. 

Basic training or general training videos can cover virtually any topic that is important to your business and can be used to branch off into other important concepts or topics that will provide your employees with proper insight into the initiatives and tasks required of them during the workday. Producing a small business training video series that includes these and other training videos for your employees is a great way to improve productivity, increase employee morale, and give your team the support they need to be the best that they can be on the job!