How Much Does a Small Business Video Cost?

The addition of corporate video into your marketing routine can help your small business stand out against the competition, boost reputation for your brand online, and generate more trust among consumers, but how much does a small business video cost? This is a question we get a lot at Team Beverly Boy, and we always try to answer small businesses with respect and understanding that their budget is important to them. The average cost of video is $1,000 – $10,000 per finished minute, but the rate that you will pay for a small business video depends on many different variables.

Type of Video

First and foremost, the type of video will play a significant role in answering your question, “how much does a small business video cost?” This is primarily because small business video production is largely based on the per-minute price of the content — and each type of video has an anticipated total per minute length. For example, below are some estimated lengths or average lengths of video the many small businesses use for their marketing:

• Testimonial videos – Under 2 minutes, and often 1 minute or less.
• Branded videos – Under 5 minutes, and usually 2 minutes or less.
• Training videos – Under 5 minutes, and usually about 3 minutes.
• Promotional videos – Under 3 minutes, usually about 90 seconds.
• Social Media videos – Under 2 minutes, usually under 1 minute.

Average Cost of Small Business Video

With a finished per minute rate of between $1,000 and up to $10,000, small businesses still find it challenging to determine what they should budget for when they decide to get started with adding video to their marketing mix. Now that you know the average length of various forms of video that most small business owners will use, let’s take a look at how the average cost of small business video can vary and why:

• Broadcast quality video is typically priced between $7,000 and $10,000 per finished minute. Therefore if you’re looking to produce a promotional video for television, that is 2 minutes, you can expect to pay between $14,000 and $20,000 for that video.
• Low budget video, such as testimonial videos, can run between $500 and $2,500 per finished minute. Therefore if you’re looking to produce a customer testimonial video for your website that is 1 minute long you can expect to pay between $500 and $2,500 for that video.
• Animated training videos are typically priced between $2,500 and $7,500 depending on the style of animation. At an average of $4,000, you can expect to pay $8,000 for a 2 minute animated explainer video for your small business.
• When budget doesn’t matter as much, and you just want high quality and advanced graphics or special effects, you can expect to pay between $10,000 and up to $100,000 per finished minute — contact Beverly Boy Productions for a free quote on this style of the project.

What Affects Small Business Video Production Costs?

Wondering still what it is that makes production costs range so dramatically for small business video content? When you hire a production crew, you’re bringing on talented creative artists with professional skills in a wide range of tasks from filming to editing. In addition to the level of expertise playing a role in the total cost of video production for your small business, the amount of time and labor involved in the production also influences the price as will the complexity of the project and any desired graphics or other elements.

Give Beverly Boy Productions a call to learn more about your question, “how much does a small business video cost?” We’ll be happy to provide you a quote.