How Much Does a Customer Testimonial Video Cost to Create?
Marketers, business owners, and virtually anyone that’s interested in building trust for a brand will likely come to a point where they consider customer testimonial videos. These highly powerful and incredibly creative videos are short and relatively easy to produce, but what’s best about a customer testimonial video is the potential for the video to build trust among a target audience and generate substantial revenue for a brand. If you’re interested in customer testimonial videos, you’re probably wondering exactly what to expect when budgeting for the customer testimonial video cost.
In studio customer testimonial video cost estimates are different than those associated with producing a testimonial on-site such as at your office or place of business, but these are not the only factors that you must consider as you budget for your new project. Additional cost estimates are based on things like how challenging the video will be to produce, how long it will be, how much experience the crew has, and various other factors.
Customer Testimonial Video Cost Estimate
At Beverly Boy Productions, we generally explain to clients that if they’re trying to define customer testimonial video cost as they plan their budget for a project, they can expect to pay between $600 and $3000 per finished minute. Since most customer testimonial videos are between 30 seconds and 2-3 minutes at most, it’s pretty safe to estimate the cost based on the video being 2 minutes for a price of about $1,200 to $6,000.
Our estimate cost of production is based on the following individual expenses which are associated with producing a customer testimonial video:
- Video Director – $25 to $250 per hour
- Script Writer – $60 to $150 per hour
- Video Editor – $60 to $175 per hour
- Cameraman – $25 to $400 per hour
- Talent – $60 to $500 per hour
- Equipment – $25 to $100s per hour
- Studio rental – $100 to $400 per hour
- Narrator – up to $400 per hour
- Audio files – $30 to $1,000
- Video Rendering – $30 to $75 per hour
- B-roll – Additional 10% or more added to shooting costs
- Miscellaneous fees – $100 to $1,000s depending on production
It is very important to understand that these are just starting points. You will have other figures to consider in defining the total cost of production once you define the exact details of your customer testimonial video.
In-Studio vs. On-Site Customer Testimonial Video Cost Estimates
The cost to produce a customer testimonial video is going to be based on where it is filmed in addition to how long it is and how complex it is. A video that is filmed in a studio is going to have added costs of up to $150 per hour for studio rental whereas if you’re filming your customer testimonials at your office or where you operate your business, you may have lower costs or you may incur costs associated with renting the locations where you are filming.
Filming at your office might not have any permit costs or added fees associated with renting the location, but there will be costs associated with added equipment and similar needs that arise as a result of the film crew having to travel to your office and set up to film there. Some business owners find that they can cut costs by renting a video drop kit which allows them to film their customer testimonial with rented film equipment that comes from a professional film production company like Beverly Boy Productions, they can then send back the drop kit and their footage so that the film crew can professionally edit the raw footage to produce the final cut.
As you can see, in-studio production costs can run up to about $150 per hour whereas on-site costs range and are based on the location chosen. Keep this in mind as you’re preparing a budget for your customer testimonial video to define cost.
Customer Testimonial Video Cost for Professional Production
Hiring a professional film crew to assist you with the process of creating a customer testimonial video is the best way to come up with the total actual costs of producing a testimonial video. At Beverly Boy Productions, when you hire us to assist with producing a professional customer testimonial video, cost estimates are going to be provided to you based on the details that you provide. This includes estimating:
- The size of the film crew that we’ll need to complete the project.
- How long it will take us to complete the project.
- Where we will film the project.
- What equipment we will use to film the project.
- Whether there will be any specialty equipment involved in the production of the project.
- What members of our crew will be most appropriate for the project.
We’ll also assess many other important details before we create a custom estimated cost for your customer testimonial video. Cost estimates, even with basic details, may still vary widely due to the significance of each project and how much different each and every project is. To learn more about customer testimonial video cost estimates, give Beverly Boy Productions a call!