Tips on Using YouTube for Corporate Training

If you’re a business owner that is considering using YouTube for corporate training, there are some important considerations that you must make ahead of time. Naturally, you should be aware of the copyright laws that apply to YouTube videos, particularly those that you do not own rights to. It’s also important to consider the repercussions of using someone else’s training videos for your own corporate training. Follow these tips and important considerations before using YouTube for corporate training at your business.

Can You Use YouTube Videos in Corporate Training?

First, if you’re wondering whether or not you can use YouTube videos in corporate training, the answer is – maybe. If you own the YouTube video that you wish to use in your corporate training, then of course you can use it. However, if you’re interested in using YouTube videos that are someone else’s content, there are some important considerations that must be made. 

YouTube videos are generally protected by either a Standard YouTube License or a Creative Commons Attribution License. The Standard YouTube License will allow you to incorporate the video into your own corporate training page or presentation without making any changes to the video itself. In this case, if you’re happy with the training content that is provided in the video, and you’re not worried about the risk of showing your employees videos that you do not own the rights to, then you are fine to use it.

YouTube videos that are protected by Creative Commons Attribution License will have different rights. You can use the video, with attribution or basically as long as you credit the original owner. However, in this situation, you also have the right to make changes to the video and then use it, again as long as you attribute the original owner. 

So, if you’re interested in using YouTube for corporate training, you must consider whether you are satisfied with the video as is, and can embed it, or if you prefer to make changes to the video and then credit the original owner. If you do not wish to adhere to these rules, then you will need to personally own the YouTube video content that you wish to use in your training so that you can have full flexibility to use it, edit it, and attribute it as you see fit.

Additional Considerations on YouTube Training

When it comes to using YouTube for corporate training, it’s important to carefully consider the potential repercussions of using a YouTube video for your training. If you do not own the YouTube video, there is the risk that the video might eventually be removed from YouTube or that it could be updated/changed without your knowledge. In both instances, the result could be that your training content isn’t what you expected it to be when you deliver it to your audience. 

It’s also important to consider the fact that you might want to simply use YouTube to host your video content for corporate training. If this is the case, and you’re considering using YouTube for corporate training by creating a video library or playlist that your HR department can access or share access to for your employees, you need to be sure that any videos you upload are private. Otherwise your corporate training details could be leaked and other corporations are going to have access to your content.

Benefits of Choosing Video for Corporate Training

Fortunately, there are several benefits of using YouTube for corporate training, particularly when you create the videos and own rights to them. Consider the following benefits of creating your own YouTube video training playlists for your corporate employees:

• Videos help to hammer home complex concepts.
• Videos provide immediate access to corporate knowledge for new employees.
• Video tutorials help employees pick up concepts more quickly.
• Videos are easily accessible on-demand.
• Video training is more likely to be recalled than any other training format.

In most cases, if you’re going to be using YouTube for corporate training, you should consider making your own YouTube videos, hosting them privately so that only your key employees can see them, and keeping them updated regularly to ensure the training you provide is up-to-date. 

For help creating YouTube videos that you can use for corporate training, give Beverly Boy Productions a call. We’ll put more than two decades of experience to work in producing top quality training videos and tutorials for your team. Not only will your team be more likely to engage and learn from the video training you provide in a YouTube library, they can learn and engage on their own time with full flexibility. 

At Beverly Boy Productions, we specialize in full-service video production including training videos for large corporations as well as for small businesses. Give us a call to get started with training videos that you can host on YouTube and share across your corporation. Whether you’re new to using YouTube for corporate training, or you’ve been hosting videos on YouTube for some time, we’ll be there to help you create top quality content that’s right for your corporation.