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Benefits of Employee Testimonial Videos to Attract & Hire Top Talent  

When you hear the word testimonial you probably think of customer testimonials more so than you do employee testimonial videos, don’t you? That’s because we often think about how important it is to share with potential customers what past customers think of our brand as a means of bringing new customers in and gaining their trust.

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But we rarely consider the value of showing prospective employees what it is that a past or present employee values about working with the business.

However, employee testimonials can be used to attract top talent and fill positions more quickly and efficiently. This is just one of the many benefits of using employee testimonial videos to your advantage.

It’s in the Social Proof 

Video is one of the most effective forms of social proof businesses large and small have on their side.

Think of it this way, if you give a prospective employee the option of reading about your business and the benefits of working there or you give them the option to watch a video testimonial that includes a current employee discussing what they love about the position, what do you think they will choose?

Most will choose to watch the video over reading the excerpt. That’s because job seekers almost always choose to watch a video over reading a pamphlet or other form of written text.

Video content, such as an employee testimonial, has the power to deliver a rich experience that showcases more than just the basic details relative to working for a business.

With video, the employee is able to show prospective employees or talent how they dress, what the work environment is like, what the culture is like, and whether he truly enjoys his or her role in the business.

The prospective employee will sense whether there is nervousness or a layer of discontent coming from the employee producing the video and both can go a long way in proving to an employee what it’s like to work with a business in reality.

Videos Attract Top Talent  

customer testimonial video production

One billion hours of video are watched every day on YouTube.

Even Indeed, the job search platform that touts over 200M unique visitors per month, states that job postings that include a video component are more likely to be clicked on, and filled more quickly than any other medium used on the platform.

What does all of this mean? It means that your use of an employee testimonial videos will attract top talent more quickly and effectively on Indeed than the use of a standard text based ad without video included.

Demo reel of Beverly Boy testimonial crew in action

People watch videos! If you want your job ad or recruitment needs to stand out, and you want top talent to be interested in what you have to offer, you need to have video to support your hiring and recruitment efforts.

The best way, in today’s market, to reach people, is to offer video that they can engage with and get to know your business and brand by.

Sharing a video that shows talent how much your current employees think of your business is an added benefit above and beyond just sharing a basic corporate overview video when recruiting for a position you need to fill.

Employee Testimonials are Free Online Reviews for Your Brand 

If you’re not already using employee testimonials for your brand, why not? Employee testimonial videos offer a free means of providing talent and anyone else interested in learning about your business a review.

Your employees have a story to share–let them share that story with the world and see how much you benefit from it!

There’s nothing better than a unique, powerful employee testimonial that features your brand as the main character or setting.

filming customer interviews

Every job seeker wants to know what it’s like to work for a business they are considering a job at. Your employees can share their testimony through story that will deliver your prospects with answers to their questions on what it means to work with your brand. 

Ready to use employee testimonial videos to build your recruitment list and bring on new talent? Give Beverly Boy Productions a call today! We’ll use our decades of production experience to help you produce top notch employee testimonials that will attract professional talent to your brand. 

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