5 Benefits of Hiring a Social Media Video Company
Creating video content is absolutely vital to success in social media marketing. Video performs 2 to 1 compared to written content on platforms like Facebook, Twitter, and Instagram.
Additionally, a native video that is shared on social media is more likely to be ranked top, with greater reach and more influence to others from your brand. But not just any video will compete against the competition. Hiring a social media video company will ensure your business stands out against the competition and engages your audience in a way that sets you apart from the rest. Here are 5 benefits of hiring a social media video company for your brand.
1. Greater Results for Reduced Cost
Hiring a social media video company has the benefit of providing your business significantly greater results and a reduced cost compared to hiring someone internal to produce video content for your brand.
Statistics show that hiring an employee to produce social media videos will often lead to longer project production times and reduced output for your brand. The result is fewer videos for your business and a minimal impact on social media versus hiring a professional.
According to Glassdoor, it is 3X more expensive to hire a social media manager than it would be to hire a social media video company to produce content for you periodically.
2. Industry Experience
Hiring a social media video company means you’re hiring someone that has past industry experience to produce top-quality content that will engage your audience and deliver exceptional content for your brand.
A professional video company has experience, not only in social media but in storytelling and in generating video that sparks the emotions of an audience — not just anyone can do that!
A professional video production crew will save tons of time on the overall preparation, pre-production, production, and post-production processes that take place when creating quality social media videos.
A simple Facebook video or a short Instagram clip of 30 seconds or less shouldn’t take weeks to produce. You need several of these clips being produced regularly and hiring a social media video company will help you to achieve this goal.
Hiring a social media video company provides you with a level of consistency that is vital to success in social media.
Not only will you be able to consistently deliver content to your audience, but you can also expect a level of consistency in working with the team and expecting things to flow in a particular pattern. The consistency that comes in workflows and patterns that are brought forth when hiring a social media video company are nothing like working with a freelancer.
5. Industry Focused Professionalism
Hiring a social media video company means you’re hiring a professional that has industry-focused knowledge that can be put to work for your brand.
Unlike hiring someone internally or working with a freelancer which could deliver subpar results, when you hire a social media video company you are taking on an entire crew of professionals each with his or her own talents in storytelling, videography, production, editing, and various other areas of video production. When you want to produce the kind of quality content that goes viral on social media, hiring a social media video company is a must.