The Benefits of Creating Video Case Studies for Your Business
As a business owner that’s looking for ways to engage an audience with video, case studies can have a variety of key benefits for the brand. The more audience attention spans seem to be falling short the more important it will become to create content that is engaging, interesting, and fun for brands, especially when customers are at a decision making point where they must finalize their plans and come to terms with whether or not to purchase from a particular brand. Video case studies are powerful, engaging, and effective in driving consumer decision making for the businesses and brands that utilize them.
Case Studies Considered Most Effective Marketing Tactic for Many Industries
If you’re wondering what the real benefits of video case studies are and whether or not they are something that you should personally consider for your business, consider the fact that many marketers and business owners have found case study videos to be the single most effective marketing tactic for generating increased sales across a variety of industries. In fact, not only do most software as a service brands use case studies as their primary means of closing sales deals, many other businesses and brands have also found that case studies can be powerful effective at:
- Increasing audience trust.
- Boosting audience awareness of products and services.
- Building audience understanding of brand authenticity.
- Encouraging audience conversions.
The benefits of producing video case studies that represent your business cannot be overstated. In fact, most business owners consider the case study video a top tier marketing initiative that cannot be overlooked or passed up.
Video Case Studies Prove Brand Experience & Expertise
This is hugely important if your business is in a niche that requires expertise – and aren’t they all? In some way, shape or form, all businesses need to be able to prove that they are experts in their own industry and in their own way. Whether you’re an expert at team building, ecommerce sales, market growth, or picking trash, walking dogs, or sharing the details of a day otherwise missed whatever it is that you do as a business, you want to be seen as an expert in. Expertise is what builds up audience trust in your brand and it’s what closes deals.
Video case studies prove that you are experienced and that you have expertise in whatever it is that your business is about. With a case study that provides highly relevant information about your business to your target audience, you can’t go wrong.
Video Case Studies Generate Social Proof for your Brand
In today’s market, there’s probably nothing more important than social proof. It doesn’t matter what industry you’re in, there’s almost certainly plenty of competition to go around. Video case studies generate social proof that is unsurpassed and this social proof is exactly what you need to overcome the competition that stands in front of you and the successful growth of your brand.
According to various studies, customer testimonials are important to 9 out of 10 people. That means that 90% of the consumer audience you reach is going to look for some form of social proof that your brand is the best brand for their situation. Video case studies provide critical testimonials from past customers and clients that create strong social proof for your brand. And in a world where social media is incredibly impactful, social proof is valuable, and customer testimonials are 90% of your sales funnel – you can’t overlook the benefits of creating video case studies for your business.
Video Case Studies Turn Prospects into Customers
If you’re finding that your prospects are struggling to become paid customers, or that for some reason they appear to not be following through with their purchase behaviors despite being close to a deal that is right for them with your brand, a video case study can help. Video case studies turn prospective customers into actual customers by providing these prospects with credible data to help them make their decision to buy.
The use of video case studies is especially important when you have an offer that is complex or a product or service that is complex. In these situations, it’s very important for your audience to understand your brand and the offer that you’re presenting to them. If the offer is complex, building up that sense of audience understanding can be a bit more challenging than in situations where the offer is simplified.
With the support of visual aid, real world examples, and expert testimony that backs up any claims that are made by you, your business, or your past customers, you can help prospects to feel more knowledgeable and comfortable with the decision to purchase from your brand.
Video case studies have the power to present significant support for your prospective customers pushing them further down the funnel from prospect to paying client. For more on the benefits of creating video case studies that represent your brand, give Beverly Boy Productions a call today!