How Much Does a Video Case Study Cost?
Attention spans are seemingly shrinking day-by-day, and that means we’ve got to work harder to market and promote our businesses and brands to consumers. Many brands have already harnessed the power of video to attract and engage their audiences, but some are still trying to fully grasp the value of video in relation to the cost. This goes for video case studies too! Video case studies can help you attract attention to your brand, engage your audience, and generate more leads, but how much does a video case study cost?
Video case studies have varied price ranges based on factors relative to the production including the length of the video, the techniques used in the video, the use of graphics or animations, and how much work goes into each stage of producing the case study. Like any project, the more resources that are involved the more money the project will cost. The videocast study cost will largely depend on resources, basic videos can be as low as $3,000 and more intricate case study videos can quickly run $50,000 or more.
While it’s natural in business to immediately shift from “What is it?” to “What does it cost?” We believe it’s important to look at cost in a more detailed way and that you should consider another question alongside the cost, that’s — “What is the true value of a video case study and how will it benefit my business?”
Let’s take a look at more detailed explanations of all of these concerns.
Video Case Study Production Crew Costs
Your production crew will consist of a Director of Photography, a Producer, multiple cameramen, editors, and several other professionals that work hard to produce media that tells a story, delivers a multi-sensory engaging opportunity, and simply put — exceeds your expectations. Your production crew will charge day-rates, hourly fees, or individual al la carte expenses based on the resources used.
Consider the following expenses:
- Film Director – >$250 per hour
- Script Writer – >$150 per hour
- Cameraman – >$400 per hour
- Editor – >$175 per hour
- Actors – >$500 per hour
- Equipment – up to 100s per hour
- Studio Shooting – up to $400 per hour
- Narrator – >$400 per hour
- Audio Files – up to $1000
- Video Rendering – up to $75 per hour
- B-Roll – expect to pay a percentage between 10 and 50% of your total cost
- Miscellaneous Fees – can cost very little up to 1000s extra
If you’re looking to keep costs low, consider a video case study that is slightly shorter or consider the primary component of your case study being the use of interviews as these require relatively minimal resources to capture (think a 2 cameraman crew, basic lighting, one location).
If costs are not a huge concern, but the end professional appeal of the video is, consider the addition of multiple shoot locations for a more interesting appeal, music that your audience will recognize (keeping in mind that top songs will likely carry a royalty fee), and the use of special effects to create a more powerful visual appeal. Graphics and text overlays or titles can also be incorporated into the video case study to provide more value for your audience.
The Average Video Case Study Cost
So what’s the average cost of a video case study? Production costs are as varied as the creativity that goes into creating the video, but you can expect to spend somewhere between about $1,000 and $10,000 per finished minute for your case study video. Case studies can be as short as 1 minute and as long as 10 minutes or more. The average length is between 5 and 10 minutes for most case studies.
Use these various figures, as well as the information provided above regarding the various add-ons, use of resources, and individual production crew hourly rates to help you estimate the total video case study production costs for your project – or, give Beverly Boy Productions a call for a free quote.