How do I Hire a Video Marketing Agency?
You’ve worked with your production team to produce the best video for your brand. You know you’ve got what it takes to succeed, but you’re just not quite sure where to go next. How will you define the most powerful KPIs for your video campaign?
What will you do to promote the video content and deliver it to the world? What goals should you even strive for in order to be effective? Hiring a video marketing agency will help you to ensure that each video you create drives the results that you desire while answering all of these questions, and more.
Sounds like a lot doesn’t it? We realize that hiring a video marketing agency can be challenging. But, we also know how important this role is. Let’s take a look at some of the qualifications and questions you can ask before hiring a video marketing agency to get the task done.
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Qualifications of a Great Video Marketing Agency
Great video marketing professionals are going to possess several distinct qualifications either in the individuals working for the agency or as a whole within the team. If you’re looking to hire a marketing agency to help you distribute and promote your video campaigns.
Consider the following qualities:
- Communication
- Previous working samples
- Fast turnaround times
- Positive attitudes
- Power to say “no”
A great starting point in finding a video marketing agency to hire for your project is to talk with your production studio about the marketing. Most of the time you’ll find that the production crew knows someone or already has a team on staff that can help you with the next steps of distributing and promoting your videos for you. At Beverly Boy Productions we specialize in video marketing and can help you deliver powerful marketing campaigns for your visual content. Just give us a call!
Questions to Ask Before Hiring a Video Marketing Agency
Before you hire a video marketing agency you should have a list of questions that you’re going to ask in order to determine whether the agency is qualified for the project that you’re about to deliver. There’s nothing worse than an under-qualified team working on your project.
Consider the following questions to help you decide whether the marketing agency is right for you:
- How will you generate brand loyalty and trust for the project? You’re looking for an answer that involves using videos to nurture leads and move them down the funnel.
- What steps will you take to increase engagement in my video? You’re looking for information about the sales funnel, customer retention, and nurturing professional relationships.
- How will you boost brand awareness for my video campaigns? You’re looking for answers that utilize competition research, producing a roadmap for distribution of the video, and potentially outlining a timeline and process for marketing the video.
- Do you have referrals from past projects? You’re looking for connections that you MUST follow up on to get information. Referrals are useless if you do not follow through and make contact.
Need more information about hiring a video marketing agency? Give Beverly Boy Productions a call.