Insight Into the Television Production Process: A Step-by-Step Guide

Insight Into the Television Production Process: A Step-by-Step Guide

Producing a television show is very much like the process used to produce a short marketing video or a full-feature film. There are three major phases that must take place including: pre-production, production, and post-production. While you may not actively participate in most of the activities that take place in each television production process, it […]

Understanding the TV Advertising Production Process

Understanding the TV Advertising Production Process If you’ve ever been on a film set you know that there are a lot of working hands that go into producing the magic that you see on the screen. The TV advertising production process is really no different than producing a full-feature film, with the exception of probably […]

Deciding What to Make a Commercial On

Deciding What to Make a Commercial On Deciding what you want to produce a commercial on is the first big hurdle that you’ll face upon deciding that you’re even going to venture into television advertising. Every great marketing campaign begins with a purpose. The purpose should drive the goals and efforts of your commercial production […]

How to Make a Commercial on TV

How to Make a Commercial on TV Producing a commercial for television is nothing like producing home videos! You’ve got to know what you’re doing, and it’s certainly not for the DIY videographer to take on. If you’re wondering how to make a commercial on TV, consider the fact that TV is expensive–you certainly don’t […]

Quick Steps to Shooting a TV Commercial That Wins Customers

Quick Steps to Shooting a TV Commercial that Wins Customers TV commercials aren’t exactly the only option you have to advertise these days, but great brands recognize the power of television as one of their many advertising tools. While you want to produce commercials that will win over your customers and produce positive ROI for […]

How to Produce a Commercial Video Advertisement

How to Produce a Commercial Video Advertisement Video marketing is very widely-accepted as a profitable option for large and small brands. Whether you plan to show your commercial online or on television, the production process is pretty much the same. If you’re wondering how to produce a commercial video advertisement for your business, you’ve come […]

5 Tips for Great Commercial Television Production Scripts

5 Tips for Great Commercial Television Production Scripts Producing a great commercial television ad requires a great script. However, not just anyone is cut out to write a script that will deliver. If you’ve never written a commercial television advertising script before, you may want to practice first or hire a professional script writer before […]

9 Considerations When Producing A Film Schedule

9 Considerations When Producing A Film Schedule You’ve produced your script and shot list. You’ve hired a production team to work with. You’ve got your talent in order. Now it’s time to produce a film schedule that will coordinate the efforts of all of the talented workers and crew members on shoot day. Make sure […]

6 Video Commercial Production Tips for Success

6 Video Commercial Production Tips for Success Television advertising is a valuable share of your marketing efforts, but the ROI is only as positive as the efforts that go into producing your TV ad. A poorly-produced commercial video is likely to lead to poor returns on your investment. Successful video production requires extensive planning and […]

3 Post-Production Advertising Tips for Editors

3 Post-Production Advertising Tips for Editors Commercial television production is a big investment. Once you’ve hired a crew to help you capture footage, the next steps are to engage in syncing footage and editing. The post-production editing of any television advertising project requires extensive effort. Your editing team will use various programs to ensure the […]