How to Make a Commercial on TV
Producing a commercial for television is nothing like producing home videos! You’ve got to know what you’re doing, and it’s certainly not for the DIY videographer to take on. If you’re wondering how to make a commercial on TV, consider the fact that TV is expensive–you certainly don’t want to waste money, which means you’re likely going to have to hire a professional! That’s step 1.
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Step 2: Storyboard & Script
Once you’ve hired a professional to help you with the commercial production process, you can immediately roll into the next step which is to begin working on the storyboard and script. A script will outline the primary points of the commercial, the characters or talent involved, and the appropriate narration.
Your storyboard is going to go into further detail as to the appropriate placement of visuals in each scene of your commercial. You can work with a production crew to produce your storyboard or work directly with a designer that will draw the scenes out for you. The end result should be a storyboard and script that is ready for production.
Step 3: Production
Once you’ve got the script and storyboard, your production team will begin the process of filming the commercial. Filming for television is intricate and requires careful planning to ensure every camera angle, light, and sound is just right. You’re playing against the big dogs now–you cannot afford to miss any tiny detail!
Production will take between 1 and 7 days depending on the total length of the commercial as well as on how complex each scene is. Filming in multiple locations will add to the total amount of time spent in production so consider this, as well as your resources, in advance of the production.
Step 4: Post-Production
Once the shots are captured, post-production editing will begin. This is where the magic takes place and the footage all comes together. During post-production any visual effects, graphics, narration and music are synced with the visuals to produce a storyline that is both visually and audibly engaging for your audience.
The editor will perform color corrections to ensure every splice of video seamlessly melds together for a flawlessly finished commercial. This is how to make a commercial on TV that will truly engage & captivate your audience.
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Ready to hire a professional to get started? Give Beverly Boy Productions a call at 888-462-7808 today!