10 Tips in Planning a TV Commercial Shot List
10 Tips in Planning a TV Commercial Shot List A shot list is almost certain to come up at some point in the production of a TV commercial. If it doesn’t, then you’re either working with someone that’s never produced video before or they don’t really know what they’re doing–both are not ideal! Once the […]
5 Reasons Why You Need an Explainer Video Right Now
5 Reasons Why You Need an Explainer Video Right Now Search rankings are a big part of how businesses operate in today’s competitive environment and according to the major search engines, videos are vital to success online. With search rankings changing, and video representing a large part of internet interaction and support online, this is […]
Finding and Choosing Video Shoot Rental Space for Your Film
Finding and Choosing Video Shoot Rental Space for Your Film Sometimes finding the exact shoot rental space that’s going to work for your production is only the beginning of the challenges that you’ll face. If you’re new to renting venues out for the purpose of filming, you may find yourself unpleasantly surprised at the hurdles […]
How to Create Video Testimonials to Boost Your Business
How to Create Video Testimonials to Boost Your Business Video testimonials represent one of the most powerful small and medium business marketing tools for your website. A professionally-produced video testimonial has the power to build a stronger level of credibility and trust among consumers, but if you’re not sure how to create video testimonials for […]
How to Make a Product Video in 5 Easy Steps
How to Make a Product Video in 5 Easy Steps As stores shift from a time when product demos once widely took place in-person to more of a “shop online, see online” sort of thing, more and more brands are asking, how to make a product video that will allow consumers to better understand their […]
Top 10 Wide-Angle Lenses
Top 10 Wide Angle Lenses The wide-angle lens is something that every videographer must have. They’re used to add depth and drama to even the most subtle landscape scenes or elements. They capture action and adventure at every turn. They provide casual visual focus for short distances without losing out on the environmental context of […]
Law Firm Video Interview Questions
Law Firm Video Interview Questions What are the most popular questions to ask when shooting a law firm video interview? That’s a very common question at Beverly Boy Productions and it’s something that we’ve got a lot of experience with. In fact, we’ve got over two decades of background and history in producing law firm […]
Top 10 Zoom Lenses
Top 10 Zoom Lenses A great zoom lens is a must for any videographer on your list. Whether you provide them with a Sony, Canon, Nikon or similar product, it’s the thought that counts. This year, product function and price are going to be key factors when shopping for professional-quality zoom lenses. Check out these […]
What is a Video Testimonial & Why is it So Important?
What is a Video Testimonial & Why is it So Important? When was the last time you purchased a product or service from a business that was totally new to you? What steps did you take prior to making that purchase? Did you research the brand online? Did you check product or service reviews? Did […]
What’s the Average TV Ad Length for Successful Commercials?
What’s the Average TV Ad Length for Successful Commercials? Commercial length is something that is questioned a lot at our production studio. Clients want to know how commercial length will impact their ROI and they’re profoundly interested in learning about the ways that the total average TV ad length for successful commercials is determined. While […]