Deciding What to Make a Commercial On

Deciding what you want to produce a commercial on is the first big hurdle that you’ll face upon deciding that you’re even going to venture into television advertising. Every great marketing campaign begins with a purpose. The purpose should drive the goals and efforts of your commercial production process. You’ve got to come up with both compelling copy and the action steps to succeed–but all of that depends on your decision on what to make a commercial on.

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Need help figuring out what to make a commercial on? Give Beverly Boy Productions a call at 888-462-7808! We can’t wait to help you out!

1. Commercials to Encourage Product Purchase

One of the key reasons most big brands or small businesses decide to produce a commercial is to encourage product purchase. Producing a commercial to encourage a product purchase is all about defining the audience and the purchase that you wish to take place. Next, determine the call-to-action that will drive the purchase behavior.

2. Commercials to Encourage Contact

Want people to call you or otherwise contact your business? Producing commercials that will encourage a contact represent another major advertising step that many brands take. This is especially true when producing a commercial for a service industry brand or expert. Consider the call-to-action steps and tactics that can be used to encourage calls or emails from your target audience.

3. Commercials for Branding Purposes

Want people to remember your business? This is another big reason to make a commercial! Producing a commercial for branding purposes will help you to connect with your audience and build stronger recognition for your products or services. Consider this if your brand is new or you’re in an industry that is well-established and can afford to focus more on customer nurturing.

4. Commercials to Associate Your Brand with a Positive Experience

Producing a commercial that will help your brand stand out in the audience as something that elicits a positive experience can build trust and acceptance among potential prospects. If you’re looking for an idea on what to make a commercial on, this is a great opportunity to help consumers associate your business with positive behaviors.

5. Commercials to Encourage Business Sharing

Want people to share their experiences at your business with others? Consider making a commercial that showcases testimonials and encourages communication. There are many ways that you can encourage sharing your business with others. Think closely to your call-to-action and consider steps to reward those who do follow through with the intended behavior for best results.