What is Product Review Video Production?

Product review video production includes the professional planning, filming, and editing of customer product reviews and unboxing videos which share a v-log style, uncensored customer review of a particular product or service with the audience. 

You may not realize it, but product review and unboxing videos consistently find their way to the top of the most-watched videos list on YouTube and other major search engines.

Why?

Because people want to know what others think about products before they purchase the products for themselves and product review videos, or those v-log style unboxing videos that share candid details about products as the influencer takes them out of the box for the very first time, provide the type of genuine reviews that people want before making their own purchase decisions. 

Product review video production includes the professional planning, filming and editing of these candid product reviews which are used to help prospective customers come to the decision of whether or not to purchase a product for themselves.

Typically, the creation of a product review video will include only a limited script, or may not include a script at all, and will focus heavily on providing the most candid, genuine review of the product by a real, vetted customer.

Why Do Product Review Videos Matter?

What makes these videos so important? Their popularity is one of the driving forces behind these videos, but there’s more to this popular video type than just that.

Customers find product review videos to be about as candid as you can get other than a customer testimonial, and they appreciate the genuineness of what real customers have to say about the products or services they may be considering on their own shopping list.

Product review videos that are produced with honesty and integrity can go a long way in helping a business to achieve sales goals or reach new milestones — as long as their products or services live up to the standards of the reviewer.

Customers seek this type of content out because it doesn’t come direct from the business. Since the content is from the reviewer, prospective customers find it to be more trustworthy than typical marketing videos and promotions.

What is Product Review Video Production?

Product review video production represents the underlying planning, filming, and editing of a customer product review or unboxing video. Since these videos rarely include a script, the process of filming a product review essentially picks up in production – where the filming of the candid customer review takes place.

Product review video production is pretty easy to get started with. You want the most candid review, so it’s a good idea to forego writing a script. Your audience will catch on quickly if the review is scripted and your video will almost certainly not have the same powerful effects that you intended.

Keep it Natural

Video testimonials should be casual, friendly, and straight from the customer’s mouth. Consider finding a customer that shares similar characteristics with your target audience in terms of tone, voice, and desires. This way, they’ll provide a product review that is likely to include details most relevant to your target audience. 

Filming the product review video will typically include a two or more camera setup in which the customer can be captured from various angles as they share their candid review of the product. These shots will later be used to create a single video that provides depth and engaging focal points that will maintain the audience’s interest. 

Trust the Professionals

Product review video production should include an interesting review of the product from a classic customer that closely resembles your intended audience. Showing the product in use can go a long way in providing the audience with the insight they are looking for in terms of value and use. To learn more about product review video production, or for help creating product review videos for your business, give Beverly Boy Productions a call at 888-462-7808.