4 Tips for Choosing a Marketing Video Production Team

Video production of any sort requires careful consideration to ensure that whomever you hire will mesh well with your business. In fact, if you’re considering hiring a marketing video production team, you’re going to want to make sure that they make a great impression on your team and that they can interact with your team in a way that is most effective and conducive to success for the finished project. Here at Beverly Boy Productions, we’ve got a few tips for you to follow when choosing a marketing video production team to work with your brand.

1  Checkout the Portfolio

This sounds like common sense, but so many businesses fail to thoroughly check a business portfolio before they make a hiring decision and that just seems silly! What are you looking for in the portfolio? You want to look for previous work that interests you and seems appropriate or in any way relative to your brand. 

If there’s no portfolio for you to look at, or if the marketing video production team that you’re considering has a dated portfolio, ask for updated project notes and details. Make sure that what they share is so great that you would be willing to accept the projects as your own finished work if you had to.

2 Compare Projects & Portfolio Work

You’re looking for concepts that align with your brand. Working with a marketing video production team will be great as long as the team is likely to provide work that aligns with your business. You should be prepared to extensively review the projects of the company you’re considering.

Once you’ve checked the portfolio thoroughly, you should have a good idea of how it aligns with your own work. Consider your vision and the ways that you intend to promote your business. Ask the production company to share past projects with you that may align.

3  Discuss Project Management

Hiring a marketing video production team means you’re going to be working with a group  and that means your team needs to align with their team. Ask them how they will manage your project. Who will you speak to about changes, concerns, deadlines, etc?

Make sure that you hire a marketing video production team that has their team roles properly in order and everyone understands their job and their place. The last thing you want is to deal with uncoordinated teams or issues with who does what with the project.

Ask how each part of the process will be handled including:

• Brainstorming of ideas for your content.
• Casting of talent.
• Editing.
• Equipment rentals if needed.
• Writing the script.
• Location scouting.
• Staffing.

4  Get a Quote

Once you’ve sorted through the various marketing video production team tasks and you have gotten to know the team that you’re most interested in working with, you can request quotes. You might request quotes from more than one team. This will help you to determine which marketing video production team is most budget appropriate for your video needs.

Ready to get started? Give Beverly Boy Productions a call!