4 Steps to Writing Top Quality Corporate Video Scripts
Knowing how to write a corporate video script can literally change whether a corporate video is watched and enjoyed by the audience, or ignored completely. While the process isn’t easy, writing a corporate video script certainly isn’t rare. Follow along as we show you how to write a corporate video script that will capture the attention of your audience and deliver results for your brand.
#1. Define the Concept
Before you produce any corporate video or video content outside the web, you need to plan! Too frequently, video content is produced with little or no understanding of the background or the concept behind the production.
Before you can possibly produce a top quality corporate video, you need to have a fully prepared plan.
Corporate videos must be relevant to the corporation that the content is being produced for. As you define the concept for the corporate video script, make sure you have a clear and concise message that will keep viewers engaged.
You should also be sure that your concept delivers the message in a way that is easy for viewers to follow. You don’t want your audience getting lost or having trouble understanding your message.
#2. Create a Story out of Your Message
As you work to write your corporate video script, pay close attention and do your best to turn the message that you are delivering into a powerful story that enlightens your audience and connects with them on an emotional level.
Strong conceptualized messages that compel the audience to take action are most powerful and successful overall. Your story doesn’t have to be long, complicated or otherwise difficult to understand. Just speak your message in a way that your audience can follow and that your audience engages with.
#3. Speak the Language of Your Audience
Corporate video scripts that focus heavily on the language that the audience is most likely to use to connect deliver the content in a way that others resonate with. As you write your corporate video script, make sure that you are speaking in a natural tone.
Are you using conversational words that your audience will be most comfortable with? Remember that you are writing the corporate script for a particular viewer not your stakeholders or your upper management or your colleague.
Although some corporate video scripts do require a level of formality, most will do just fine with a moderately informal tone.
#4. Stay Short, Pay Attention
Your corporate video script will not be a long, drawn out classic novel on film! In fact, as you work to prepare a video script.
Although corporate video scripts are generally under 2 minutes long, the target length of your corporate videos will depend largely on your message, your audience and the steps you take to deliver the content. If content permits, don’t be afraid to consider a longer script, long form video content has its place.
Hiring a corporate video script writer to help you make the most out of your corporate video production may be one of the best decisions you make for your content and your brand.