What is a Viral Video?
A viral video may come in all shapes, sizes, lengths, styles and even viewer representations. Some viral video content is the result of several thousand viewers that share on Facebook, Twitter or Instagram. Some find a true viral video to be one that gained several millions in terms of views. Others dictate what is “viral” based on how many sales are produced from the content. But really, what is a viral video?
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The reality is, a viral video is one that quickly spreads on the internet generating thousands, hundreds of thousands, or millions of views in a relatively short period of time.
Why Does this Matter?
Viral videos are something that many businesses and brands dream of creating. They know that with a viral video there is great potential to increase audience exposure and overall brand presence.
While the buzz words “viral video” are something that many brands only dream of, others achieve great success in creating this style of content, and they do it frequently.
How?
Viral videos are not something that can just be “created.” They are all created, but they don’t necessarily have a particular process or set of elements that can guarantee success or viral shares.
In fact, you may create a great video that gets viewed several thousand times and for you, this may appear “viral.” But to the average consumer or viewer, it may not technically be “viral.”
What is a viral video in terms of the elements or actually contributions that go into producing the video?
While we don’t necessarily know what it takes to consistently produce viral video content that will be viewed, enjoyed, and shared long-term or frequently time and time again, we do know that there are some similarities between the many different viral videos that have been produced over the years.
What Makes a Viral Video?
Creating a successful viral video requires some basic steps and an understanding of your audience. The rest is really up to your audience and is essentially out of your control. But what is a viral video and, more important, what makes a viral video?
Most viral videos touch on humor or emotions. In fact, the majority of all viral videos that have circled the internet over the years are:
- Unintentionally created.
- Extremely funny.
- Promotional.
Viral videos use social triggers, practical value, and emotions to connect with the public. These are really the key factors that go into producing viral video content.
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Want to learn more about your question, “What is a viral video?” Or do you need some input from a professional production team on producing viral video content for your band? Give Beverly Boy Productions a call today at 888-462-7808!