How Long Does it Take to Produce a TV Commercial?

Television commercials can be produced in a very short amount of time such as 1 day or they can require advanced technical skills to ensure accurate scheduling. Determining just how long it does take to produce a tv commercial will depend largely on the individual requirements of the footage, the level of post-production editing and animations or graphics, and the total desired finished length of the commercial itself. So, just how long does it take to produce a TV commercial?

The truth is, there really is no easily established method of determining how long it will take to produce every commercial simply because commercials vary based on the overall length as well as many other factors involved in the production. Beverly Boy Productions has been producing TV commercials for more than two decades and looks forward to helping you work through the process, give our team a call to get started.

Factors Contributing to Production Timelines

Everything from the pre-production planning to the movement and inclusion of various added equipment such as Boom Mics, Dollies, or Extras in the production process can add to the total amount of time that is spent shooting a video commercial. Production timelines are established early on in the planning of the commercial but they may then be adjusted later to reflect additional needs or requirements that are established along the way.

Once the television commercial reaches post-production editing and all of the camera footage has been captured it’s time to move into the post-production editing phase. This phase of TV commercial production will require color grading, graphics, the addition of music, narration, overlays, and all of the important steps involved in bringing a particular video together.

Additional factors that contribute to the total amount of time that it takes to produce a video include:

• Total video length.
• Total camera crew members.
• Equipment and resources needed.
• Technical elements.
• The addition of motion graphics or other add-ons.
• Post-production editing.

At Beverly Boy Productions, knowing how long it takes to produce a TV commercial is all about planning and execution. Like anything else, producing a commercial can generally range from a one-day event that is wrapped rather quickly to several week processes that involve essential planning, execution, and post-production editing. In the end, you’ll reach your target audience with a production that proves your time was well-spent.

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