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How to Analyze Corporate Training Needs Before Training Video Creation

How to Analyze Corporate Training Needs Before Training Video Creation

When you decide it’s time to make the shift from using a training manual, in-person shadowing, or trainer-led seminars for your training needs, the first step you’re going to take is to analyze your corporate training needs in order to determine where training video creation should begin and what topics to cover. This is a process that is going to come up well before you get started with training video creation and it’s a big one! To help you figure out what your corporate training needs are ahead of the training video creation process, we’re walking you through step by step.

While we talk a lot throughout this post about corporate training, it’s important to understand that you might have other training needs and this analysis applies there as well. For instance, if you’re not training employees, you might be training your customers on how to utilize your products or services or perhaps you’re training a partner brand on how to make the most out of your relationship. Whatever type of training you need to provide, analyzing your training needs ahead of training video creation is absolutely essential no matter what!

What are we talking about exactly? The process of figuring out what kind of training you’re going to provide, what will be included, what your training goals are, how your training is going to add value for your audience, and what your training strategy will be. Did we mention, it’s a process?

Why is a Training Needs Analysis Important & Necessary?

Producing training videos will take some time, and likely a monetary investment to a film crew in order to get your training off the ground. In other words, it’s not free! Failure to analyze your own corporate training needs before training video creation is like flying blind. You could waste time and money while equally losing the interest of your audience. It’s just not worth it!

That’s why a training needs analysis is so important and absolutely necessary! With a training needs analysis, you’re going to carefully examine the following:

  • What your training objectives are.
  • How you can get the most out of the resources you already have.
  • Where you need to fill any existing training gaps.
  • How you intend to prioritize your training in order to ensure there are no educational shortcomings that result in inefficiencies among your team.
  • What steps you intend to take to increase the chances that your audience will achieve their training goals.

In other words, you’re going to perform an analysis of your training, existing resources, and individual needs to come up with a plan before you dive in and start producing video content for the world!

Step 1:  Defining Business Goals & Objectives to Align Training 

Before you even think about video topics or coverage, you’re going to focus on what issues your team has and how training can fix them. This is simple training 101. Analyzing your training needs should always begin with defining your business goals and objectives so that you can properly align those with your training. In other words, you want to be sure that the training you provide is going to directly help your employees over their course of trying to achieve your business goals.

How? Start by analyzing the following:

  • How your employees can assist your business in achieving your goals.
  • What support you can provide to employees so that they can pass that support on to your customers.
  • How you can improve your employee retention to minimize training needs, lower onboarding costs, and improve employee satisfaction at work.
  • What steps you can take to strengthen your team, individual or as a group, in order to ensure they have the knowledge and skills required to not just perform their jobs, but to succeed & to help the business succeed.

If you don’t already have goals set for your business, this first step is going to look a lot different because you need to first work on setting goals and objectives for your business as a whole. Then you can work on aligning your training of employees with those goals so that each employee has the skills, resources, and knowledge that they need to help your business succeed.

Step 2:  Review Current Training vs Intended Training Video Creation

The next major step in the process of analyzing your corporate training needs ahead of training video creation is to review where you stand with organizational training in regards to where you want to be and what kind of training videos creation you intend to move forward with. Armed with an idea of what your business goals are, you can begin to think about how your current processes and training procedures help your employees in driving the business toward achievement of those goals. 

Are there special tools that your team uses to achieve business goals? Are there ongoing training programs offered that assist your team? Are there specific onboarding processes? Your goal here is to analyze these existing resources and to figure out how training video creation is going to improve upon these processes to better equip your team to achieve the business goals.

You might find that your employees are not receiving enough training on the software or tools they use, or perhaps they need more training on processes and procedures? This is going to help you come up with distinct areas where training video creation is going to directly impact your business goals!

Step 3:  Organize Training Needs by Priority

Finally, with your business goals in mind and your training needs defined, you’re going to begin the process of organizing your training needs by priority. For instance, if you found a “hole” in your compliance training, and noticed that you’re getting fined regularly for that, you’re probably going to place compliance training video creation at the top, or close to the top, of your list. Why? Because not only will better compliance training improve your ability to keep your team in compliance, but it’s also going to free up some resources if you can stop getting fined.

As you organize your training needs, think about how specific training is going to:

  • Help your employees achieve the business goals.
  • Impact the business resources.
  • Improve employee ability to grow.

With your analysis in place, you’ll know what types of training videos you need to create in order to generate true value for your team and for your business. As you can see, this is really important ahead of training video creation if you want to avoid overlooking important gaps in training as well as to prevent from wasting time or money.  Ready to hire a professional to assist you with training video creation? Give Beverly Boy Productions a call!

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