Producing a Tactical Training Promotion Video to Market Your Firearms Training
Operating a successful business as a firearms instructor can certainly be hard work. It takes more than just knowing how to shoot and meet the target at the range. You’ve got to prove to others that you’re an amazing shot, an amazing teacher, and that you know what you’re talking about. After all, convincing people to engage with your firearms training business requires creating trust among your community. While marketing your firearms training business as an instructor is certainly hard work, producing a tactical training promotion video can actually help you get your business off the ground.
Not only is video one of the most popular forms of marketing online and across television, producing quality marketing videos is easier than ever before! If you’re looking for ways to boost business, generate awareness, drive more clients into your firearms training course, and be successful with your firearms and tactical training, you need to start thinking about your promotions!
How Producing a Tactical Training Promotion Video will Help
Producing a tactical training promotion video for your firearms training business is going to potentially help you in a number of ways. Video is an incredibly powerful medium that people are more interested in than ever before. Plus, when you add a video to your website or landing pages, you can expect stronger rankings in Google as well as in other major search engines. Promotional videos improve your SEO by creating additional topical relevance on your landing pages, reaching consumers that are not interested in reading, and providing visual learning for your target audience.
Your decision to produce a training promotion video is not only going to help you with your Google rankings, though. There are many other known benefits to video marketing that will tie into your production of a tactical training promotion video for your firearms course including:
- Revenue growth
- Increased customer purchases
- Increased website traffic
- Stronger website conversions
- Increased customer satisfaction
You can expect some, or all, of the above benefits from your decision to market your training with a training promo video.
Consider Your Audience Before Production
Before you begin marketing your firearms training course with a tactical training promotion video, it’s important to carefully consider your audience and how you can connect with them. Where does your audience spend time? What type of content do they engage with? What are their problems? How can your firearms training course solve those problems? Think about all of this before you even consider producing a marketing video for your course.
Consider the Importance of Professionalism
Since you’re producing a tactical training promotion video that will be used to directly market your firearms training course to your audience, it’s very important to carefully consider the importance of professionalism in your video. You certainly don’t want your video to come across as poorly produced, unprofessional, or otherwise unkempt. Consider the following:
- Hire a professional film producer that understands the regulations surrounding tactical training and specifically firearms training in your community.
- Prove to your audience that you have a background they can trust. Mention the legitimacy of your business in your video.
- Make sure that your video is produced professionally so that there are no errors and so that the quality is representative of your business. You want to present your business professionally.
- Make sure to include your contact information and a CTA in your video. One of the biggest mistakes a newbie to video production makes is forgetting the CTA!
Carefully Plan the Distribution of Your Video
Once you’ve hired a professional to help you produce the tactical training promotion video that is just right for you and your target audience, you can begin to really think about distribution of your marketing content. In fact, you’ll want to have an idea about where you intend to distribute your video content ahead of production so that you can discuss this with your video production crew to ensure they follow the formatting guidelines required.
Distributing your video on your own website can have several key advantages to your SEO, Google traffic, and traffic in other search engines, but don’t stop there! Consider shorter versions of your video to share on social media, particularly with social media influencers that might be willing to work with you. A recent study found that 92% of customers trust word-of-mouth advertising, so if you can get social media influencers to share your promotional content, you’ll be on the fast track to driving more clientele to your course.
Another consideration when planning distribution of your tactical training promotion video is email. Do not overlook the value of adding video to your emails! A single promotional video included in your email campaigns can result in higher email opens, increased email conversions, and significantly higher read rates.
Producing a tactical training promotion video to market your firearms training program is your next big step towards growing your course. Are you ready to get started? Give Beverly Boy Productions a call!