Amazing Advantages of Cryptocurrency Marketing Videos
Whether you’re introducing an ICO, involved directly in DeFi, your business is focused on DApps or something entirely different, the cryptocurrency world is ever-growing and for non-tech-savvy consumers, that means confusion is increasing! Cryptocurrency marketing videos can help your business educate consumers on the various terminology and important details regarding blockchain technology while making a strong and lasting impression on them. This is important for increasing conversions for your cryptocurrency business or for any business that’s engaged in the crypto market.
In fact, cryptocurrency marketing videos have a variety of powerful advantages for both the business owner and for the consumer. These short, engaging videos have the power to educate consumers & drive them closer to conversions. As long as you’re targeting the right audience, cryptocurrency marketing videos are an important, powerful addition to your marketing campaigns. Just checkout these amazing advantages that come along with the production of cryptocurrency marketing videos.
Increased Website Traffic & Rankings
Cryptocurrency marketing videos have the power to increase your website rankings resulting in higher potential traffic to your pages. In fact, when you produce cryptocurrency marketing videos for your business, and you post them to your website pages, you can expect an increased chance for your pages to rank in the top 10 of the search results and to generate higher traffic for your website.
When it comes to increasing your web rankings, Google is all about SEO. While there are a ton of technical details involved in SEO, one of the easiest and relatively new ways of encouraging Google to rank a website in the top 10 is to include video on a page. A properly optimized video, that is included on a properly optimized page, can increase rankings substantially over many other SEO techniques.
Increased Landing Page Conversions
The addition of cryptocurrency marketing videos to your landing pages can increase your conversions by up to 80% or more! If you’re going to produce landing pages that promote your cryptocurrency offerings or campaigns, the inclusion of marketing videos on those pages is incredibly valuable to your brand. Simply adding the video to the page could result in up to 80% higher conversions than if you did not have the video on the page. Additionally, the inclusion of video on your landing page could further influence Google’s ranking of the page further adding to the value of simply including a video.
Deliver More Details in Less Time
Cryptocurrency marketing videos allow you to deliver incredible details in a fraction of the time that it would take to deliver the same details via written text. Just like they say, “a picture is worth a thousand words.” A video is worth hundreds of thousands of words!
The amount of information that can be conveyed in a video versus written text or static images is insane! In fact, short cryptocurrency marketing videos not only deliver more information to the target audience, but the information you deliver via video is also more likely to be recalled by the consumer than if they had read the content. Consumers recall up to 90% of video content compared to just 10% of written content!
Increased Overall Conversions
The inclusion of cryptocurrency marketing videos in your campaigns has the power to increase conversions for your business across the board. When you include marketing videos on your website, you can expect increased consumer conversions on the page. If you include marketing videos in your email campaigns, you can expect higher open rates and higher click-through-rates. If you post videos on your landing pages, you can expect higher conversion rates.
Do you see the pattern here? The addition of video content that promotes or otherwise explains your cryptocurrency products or business can help you to drive more conversions for your brand. If you’re not already using video to increase your conversions, you’re missing out on tons of opportunity to grow your brand!
Videos Influence Consumer Decision Making
Want to influence your consumer audience to make the desired decision about your products or cryptocurrency related brand? Cryptocurrency marketing videos have the power to influence your audience to make the desired decisions that are important to your brand. Whether you’re trying to educate your consumer audience so that they consider your cryptocurrency offering, or you’re trying to get an audience to invest in your cryptocurrency, or you’re a business owner that accepts cryptocurrency as payment and you’re trying to encourage consumers to pay in that format, cryptocurrency marketing videos influence consumer decision making in a wide variety of ways.
Videos Increase Revenue for Cryptocurrency Brands
Most importantly, over any of the other advantages of cryptocurrency marketing videos, is the fact that videos increase revenue for cryptocurrency brands. Brands that are interested in growing their business and generating investments, support, and sales must incorporate marketing videos into their campaigns. Consumers are looking for this type of content over all other forms of content available today. If you’re not using cryptocurrency marketing videos for your blockchain based brand, you’re missing out on a ton of opportunity to grow revenue, conversions, and consumer engagement for your brand!