3 Marketing Video Production Services that Align with SEO Best Practices
If you’re a marketer, you’re most likely focused on a wealth of different tasks, including video production as a part of your content mix and SEO as a means of getting your website and content found in Google.
Marketing video production services that align with SEO best practices can help you boost your video visibility in organic results. If you’re not sure whether you’re marketing video production services are tying into your SEO, consider the following services that should certainly be aligning without a hitch.
1. Video Title Optimization
Marketing video production services may or may not play a role in forming the title of your content. If you’re in charge of this step, it’s important that you make sure your video title is fully optimized.
This means you’ll need your title to be catchy, keyword, rich, and on-point. A clickbait title will NOT do much for your long-term as your readers may love it at first, but will quickly learn if you don’t deliver.
2. Video Transcripts
Ask your marketing video production services provider if they will give you a video transcript when your project is complete. A video transcript can be used to post the full-text version of your video to your website, Youtube channel, or wherever your video content is hosted.
Adding a video transcript is an SEO best practice and a valuable addition to your marketing plan.
If your marketing video production services do not include the addition of a transcript, we recommend writing your own — NOT using the auto-generated transcripts which add very little value to your user.
3. Webpage Optimization
What does webpage optimization have to do with marketing video production services? Good question!
While optimizing a webpage is an SEO best practice, it has little to do with your marketing video production services provider — until… you think about how a video added to a webpage has the ability to significantly increase conversions, SERP rank, and other key SEO data points.
Ask your marketing video production services provider if they can help you to create marketing videos that will be additions to your already optimized website pages. Start with your “money” pages first and grow from there. Your audience will thank you!
Remember these tips:
● Keep your video below the fold.
● Include social share buttons on the page.
● Make sure the video topic is directly related to the webpage.
Following these 3 tips to ensure that your marketing video production services are appropriately aligned with SEO best practices can help you to build a stronger organic following for your brand. For help creating videos, give Beverly Boy Productions a call! We’ll put our marketing video production services to the test for you!