5 Small Business Live Streaming Video Tips & Tricks for Success  

Are you wondering if live streaming video is worth all the effort? Thinking that maybe it would be cool if your business could get involved, but you’re not real sure how to get started or which direction to take it? Lots of small businesses are in similar positions, wondering if there’s a place for live streaming video in the marketing mix.

If you’re trying to decide whether live streaming video has a role in your brand, consider these tips and tricks for success with live streaming video for small businesses.

1  Personalization and Humanizing the Brand

Small businesses don’t struggle near the way large businesses do when it comes to personalizing and humanizing their brand, but many still find this a challenge none the less.

Live streaming video represents a key opportunity for small businesses to humanize their brand by allowing their audience behind-the-scenes views into the business itself. 

People like to know what’s happening with your brand. They want to know who works with you, and what’s going on in the office. Share it via live stream for success as a small business!

2  A Chance to Be Real

Live streaming video that seems overly rehearsed will not attract the same level of quality and acceptance from your audience that a “real” live video would.

Therefore, while we do recommend that small businesses practice first and have a plan for the content they will share via the live stream video, we also recommend that you leave enough realism that your audience will not feel like the content is scripted. 

The more spontaneous your live streaming video appears to the audience, the more they will appreciate it. Aim for unscripted, fun, and engaging.

3  Highlight People 

Remember what we said about using live streaming video to add a layer of humanization and personalization to your brand? Well we’re going to touch on that again because it’s just so important! Live streaming video gives you an opportunity to highlight people!

Share insight into employees and the people that make up your brand, those who make it work, those who make your products and services appropriate to users, and those who are available to build stronger connections with your audience.

Live video streaming that highlights the people of your business, not just employees, but customers too, can greatly improve engagement rates and grow your network. 

4  Build Better Relationships

Live streaming video is all about building relationships. Relationships that you build via live stream represent a unique opportunity for small businesses to provide better customer experiences, improved retention rates, and stronger product focus.

Live streaming video can be used to grow your relationships outside of your current network too. 

Sharing your live stream videos as public, or outside of your immediate network, will ultimately help your business to grow stronger in the eyes of others too. 

5  Capture Audience Insights 

Finally, live streaming video for small businesses is a very unique opportunity to capture real-time audience insights. Live streaming can help you to better understand your audience’s preferences and needs.

Live streaming gives the capability for you to get immediate, real-time feedback about products or services that you provide. Live streaming video is also a way for you to collect details on immediate needs or objects of your audience and how you can help.

The most important thing for you to do when you’re live streaming video is to LISTEN. Don’t let all of these valuable content, input, and relationship building, go to waste!

Ready to start live streaming video? Beverly Boy Productions is available to assist you in your next big project — whether it’s to begin live streaming for your small business or you’re looking for some other form of care — we’re here to help!