What’s the Average Cost for 15 Minute Educational Videos?

What’s the Average Cost for 15 Minute Educational Videos? The very first question that any business has when considering the addition of educational videos into their marketing strategy or HR plans is, “what’s the going to cost?” We hear it all the time.

There is absolutely no doubt as to the effectiveness or value of video, but there is an immediate need to know what the educational content will cost. Educational videos can be produced using a variety of production techniques and varied skills, and this will directly influence the cost. But what’s the average cost for 15 minute educational videos and how are those costs configured?

Video can be expensive. Especially if you’re not careful or cognizant of the budget. As a good rule of thumb, you should expect to spend between $1,000 and $5,000 per finished minute to produce educational video content. But even at this rate, the budget is between $15,000 and $75,000 which can be difficult to justify for some brands.

How Are Educational Video Costs Configured?

Educational video costs are based on several factors. The production crew will generally define the cost based on the amount of time they expect the video to take to produce, the length of the video, and the techniques or skills involved in the production. A cost estimate is produced based on these factors and with the expectation of the following professionals involved:

• Film Director – >$250 per hour
• Script Writer – >$150 per hour
• Cameraman – >$400 per hour
• Editor – >$175 per hour
• Actors – >$500 per hour
• Equipment – up to 100s per hour
• Studio Shooting – up to $400 per hour
• Narrator – >$400 per hour
• Audio Files – up to $1000
• Video Rendering – up to $75 per hour
• B-Roll – expect to pay a percentage between 10 and 50% of your total cost
• Miscellaneous Fees – can cost very little up to 1000s extra

A 15 minute educational video that includes motion graphics and an advanced script will likely cost somewhere closer to $5,000 per minute or more. Likewise, a very simple educational video that captures a professional speaker delivering the majority of the training and supplements with essential b-roll could be produced for less than $1,000 per minute in many cases.

Save Money, Reduce Editing Costs

Want to save money? The best way to curb educational video costs is to cut back on the amount of editing that is involved. This can happen in various ways.

Some of the easiest ways to curb editing times include:

• Reducing the number of revisions.
• Being clear and concise with expectations and vision upfront.
• Limiting the footage.
• Reducing the use of graphics or animations.
• Getting the editor involved early on.
• Using professional camera crews to ensure quality footage.

While the average cost for 15 minute educational videos may be a little higher than you expected, it’s well worth the effort and the investment. Quality produced educational videos have the power to greatly improve your team, motivate your audience, and guide your staff. To learn more about how educational videos can work for your brand, give Beverly Boy Productions a call today.