How Much Does a 3 Minute Video Cost?

A 3 minute video is jam packed with valuable information about your brand, business or service offering. Although it may be a short video production, the value of a 3 minute video is very large. It is important that you hire a seasoned film crew to produce your video keeping in mind that there are various elements that go into determining the cost of production. 

When you ask, “How much does a 3 minute video cost?” first and foremost, you must determine what kind of video you want to build? Are you looking for an informational shoot that shows off your business expertise? Maybe you want a product feature that you can display at the top of your website to draw customers in? The options are endless, really.

Cost of Video Production Per Minute

It’s difficult to determine the actual cost of video production per minute without first defining the scope of the project. Video production costs vary greatly based on several factors including: script-writing, location, graphics, animations, editing, and the performers and talent acquisition that is required to produce the video.

So to define the cost of video production per minute would require an average of all associated fees to first be broken down. A safe estimate for production would be to budget about $600 – $3000 per finished minute, but again, the costs can vary widely with the style and type of production that is being created.

For instance, if you’re looking to have an aerial view of your business as part of the video, you would have to consider the cost of a drone to film whereas if you just want a street level view you would save a lot. Likewise, a video that uses renowned actors would be more costly than one that involves lesser known performers. Product presentations are likely more expensive than how-to, explainer videos simply because there is additional costs associated with special audio files and a significant amount of editing required for the presentation versus the how-to video.

Video Production Pricing

Video production pricing varies with each film. As noted above, the specifications of the film and the desired outcome play a key role in defining the overall budget and cost of the film production. At Beverly Boy Productions, we work alongside clients closely to determine each essential element of the project is top-quality.

To get a better idea of what general video budgets look like, consider the following potential costs:

• A Video Director costs anywhere from $25 to $250 per hour.
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• A Script Writer or Marketer will cost anywhere from $60 to $150 per hour.
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• The Video Editor will cost anywhere from $60 to $175 per hour.
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• Cameramen cost an average of $25 to $400 per hour.
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• Actors and performers cost anywhere from $50 to $500 per hour.
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• Equipment use can cost anywhere from $25 to $100s per hour.
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• Studio shoots can range from $100 per hour to $400 per hour.
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• A narrator or voice over may cost upwards of $400 per hour.
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• Audio files that are required can cost anywhere from just $30 to $1000.
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• Video Rendering can cost $30 per hour or may cost upwards of $75 per hour.
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• B-Roll can add 10% or more to shooting costs.
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• Additional miscellaneous fees can cost $100 to $1,000’s depending on the production needs.

A 3 minute video can range dramatically in cost depending on the individual talent, animation, effects, script, editing requirements, and rendering of the film. As such, it’s very difficult to define a cost without working directly with the client first to determine an appropriate estimate for each of the above production elements.

3 Minute Video Cost

So, exactly, “How Much Does a 3 Minute Video Cost?” It’s hard to say but a good rule of thumb is to estimate $1500 to $10,000 per finished minute for an average production. If you average this rate out, it is safe to assume a rate of about $3,000 to $5000 on average per finished minute of video. Therefore, a 3 minute video will cost about $9,000 to $15,000. But remember, the cost will differ greatly based on each element listed above. Keep in mind, that the return that you receive on your video when properly produced will be far greater than the investment itself!

Video cost includes a breakdown of the three main steps of production: pre-production, production, and post-production. You can’t skimp on any of these as doing so would result in a lesser quality film. Therefore, when considering a video for your business, website, or project, be sure to choose a professional production team to support your creative vision.

A quality 3 minute video will leave a lasting impression on those who view it. We’re proud to put our 15+ years of experience to work for you. Using top-quality equipment and gear, enthusiastic crew members build highly effective 3 minute videos that exceed client expectations. Give us a call today to discuss the costs involved for your video production.

Here’s a 3 minute video produced by Beverly Boy Productions which costs $3,850-$5,000:

Here’s one more video Team Beverly Boy produced which would cost between $2,500-$3,500: