How Much Do Motion Graphics Cost?
The addition of motion graphics into your video can bring a level of excitement and engagement into an otherwise basic clip, but how much do motion graphics cost? And, is it something that you can achieve within your budget?
While you may initially be excited about the addition of motion graphics video into your marketing campaign, finding and breaking down the total estimated cost of this type of editing can be tough. As a good rule of thumb, a starting point for motion graphics video is between $1,000 and $5,000 per finished minute, but this rate is variable based on many different factors.
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Hourly Rates for Motion Graphics
Most editors will charge an hourly rate for the addition of any type of graphics including motion graphics, stop motion, or similar editing.
The hourly rate that you pay is typically based on the individual editor, and the total rate is estimated by the number of hours the editor expects to invest in editing your motion graphics video. For example, an editor may charge a rate of $150 per hour, and anticipate 4 hours on your project for an editing rate of $600.
Price Per Finished Minute
If you ask, “How much do motion graphics cost?” You are likely to hear the price estimate in terms of a cost per finished minute of video. This means the cost is based on the finalized video length. So, perhaps you hear $4,000 per finished minute. This means that 1 minute of motion graphics video will cost you $4,000 and 2 minutes will cost $8,000 and so on.
A good starting point for motion graphics is about $1,000 per finished minute and depending on the complexity of the graphics this rate can go up to $5,000 or more per finished minute. Professional caliber work can easily equate to $10,000 or more per finished minute for motion graphics videos that are backed by strong talent.
Style & Scope of Video
The style and scope of the video will play a key role in determining the total cost of the motion graphics. A complex video will almost certainly require a higher cost per minute than something that is very basic and easy to accomplish. Motion graphics video rates depend largely on the vision or the expectations of the finished project. Higher expectations equate to higher rates of production.
Technical Needs
Finally, the editor will adjust pricing for motion graphics based on any underlying technical needs or skills required to complete the project. A motion graphics animation that can be achieved with minimal professionalism or on a short deadline can most certainly be done for a lower cost than a video that is created with advanced technology needs or something that is much more complex. Motion graphics and visual effects artists typically budget 8 hours of editing time for every 30 seconds of motion graphics work, so as a good rule of thumb you can use this as your starting point in creating your own budget estimate.
Need more information or still wondering, “How much do motion graphics cost?” We’re here to help you out in any other ways we possibly can. Just give Beverly Boy Productions a call and we’ll work with you to define the costs of motion graphics for your project.