Quick Tips for Houston Customer Testimonial Video Production Success
The stories that our customers are willing to share with others about the products or services they purchase and are satisfied with from a brand can make a huge impact on business trust, sales, and overall conversions. Ask 10 consumers, and at least 8 of them will tell you that they look to customer testimonial videos ahead of time to help them make purchase decisions. We trust what other customers have to say about a business more than we trust the business itself.
So when it comes to achieving success with your Houston business, much of your focus should be on producing top quality customer testimonial videos that your audience will relish in. However, no two customer testimonials are created equally, particularly those that lack professional quality production could also lack a level of customer appreciation that is conducive to increased business sales, conversions, or other benefits.
At Beverly Boy Productions, we take customer testimonials very seriously, and as nationwide business owner, we realize just how impactful customer testimonial video production can be for your brand. To help you understand what it takes to achieve success when you hire a Houston customer testimonial video production to work with, we’ve outlined some tips that you can use to get started.
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Hire a Production Professional that Will Show the Product In Action
Showing off how your customers have used your products is important when it comes to creating top quality customer testimonial videos for your Houston business. In fact, statistically, 47% of customers actually visualize themselves using your products after they see a customer testimonial video that showcases the product being used by a past customer that is satisfied with the brand. By hiring a Houston customer testimonial video production team that knows how to create a visual story of your brand, you can bet that you’ll show your prospective customers just how they too could use your products to solve their problems.
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Testimonial Videos Influence Purchase Decisions – Frequently
According to another study, the use of customer testimonial videos will directly influence the purchase decisions of many consumers. Not only do about 92% of consumers look to recommendations and customer testimonials or case study videos to assist them in determining whether or not a product is the ideal choice for them, but a study conducted by Wyzowl found that the ability for a testimonial video to influence a consumer’s underlying perception of a brand is incredible.
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Make sure to use Top Quality Video to Make a Positive First Impression
For many customers, the first impression they’ll have of your business or brand is going to be the Houston customer testimonial video that you decide to distribute via your email, website, social media, or other platforms. Do you want to make a positive first impression, or a negative one? When you hire a Houston customer testimonial video production professional to assist you in the production of top quality testimonial videos, you can bet that they are finished in a way that will speak volumes to your prospective audience.
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Be Sure to Present Your Product as the Consumer’s Solution
For many consumers, the visibility of your product being used as a direct solution to their problem is going to be the first impression that they get of your brand – and if it’s a positive impression, complete with great, professional video and a story that meets their unique underlying needs, you’re going to see incredibly value as a result. Presenting your product to your prospective customers as a direct solution to their existing problems, and being sure to show off other past customers and the problems that your brand solved for them, is an excellent way of positioning your production for success.
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Explain the Product & the Customer’s Problem or Story in Full Detail
One of the ways that a new business might find themselves struggling when it comes to top quality Houston customer testimonial video production is nothing to do with the film crew, but everything to do with how the video is planned ahead of time. Hiring a Houston customer testimonial video production company to assist you ensures that the product is explained thoroughly, that the customer’s problem is highlighted in the story such that there is a lot of visual detail that the prospective customer can use to their advantage.
Ultimately, when it comes to producing customer testimonial videos in Houston and ensuring the success of your business along the way, it’s important to ensure that you are focusing on sharing the product in a way that the consumer will relate with, you’re sharing from a professional perspective, and you’ve focused on showing a lot of detail. Hiring a Houston customer testimonial video production crew, like Beverly Boy Productions, will help you to achieve success with your video content. To learn more or to get started with our production crews in the Houston metro area, give us a call!