Learning How to Make a Case Study Video that Converts  

What is it that makes a prospective customer see your brand and say, “that’s the brand for me!”? Is it evidence that your brand has helped past customers just like them? Is it social proof that they’re not the only person to think that way and to struggle with similar issues? Is it something entirely different? As a business owner, you’ve got to know what it is that makes prospects choose your brand, because learning how to make a case study video that converts depends on this data.

There’s more to learning how to make a case study video than just knowing your audience. You have to know what their pain points are, what your brand has done in the past to solve the challenges that your audience faces, and what your prospective customers are worried about which could be preventing them from pulling the trigger and making the purchase from your brand.

Elements of a Great Case Study Video

In order to learn how to make a case study video that converts for your brand, you’ve got to include all the right elements. You not only need a great story, you need a defined target audience with a very specific pain point or challenge and you also need an amazing customer that is willing to share their experience with the world. The best case study videos include:

• Amazing customer interviews
• Engaging background stories
• Persuasive testimonials from customers
• Mind-blowing data and details
• Stats, figures, and facts to backup the customer’s story
• A specific focus on the benefits that the brand provides not the features

If you can pool these important elements together, you’ve got yourself an amazing case study that’s ready to be shared with the world. 

Step by Step How to Make a Case Study Video

Now that you’ve got an understanding of the most common and important elements of an effective case study video, let’s take a look at the step by step process that will help you to achieve a powerful case study video that converts for your audience.

Step 1: Define the Target Audience & Key Pain Points or Challenges

Before you produce any case study video, you need to have a plan for exactly who you intend to target with the content and why. This is your target audience, and you should have a strong understanding of the challenges or pain points that your audience struggles with as well as the solutions that your brand offers for them Think about all of this as the starting point for your video case study. 

Step 2:  Define Core Messaging & Video Goals

Once you know who you are targeting it’s time to learn hot to make a case study video that is going to achieve the intended objectives and goals that you set. This means you’ve got to actually define the goals of the video. Whether your goal is to promote your brand to a specific audience or to generate more product sales, you must have a pre-defined set of measurable and attainable goals for your case study video so that you can define the messaging that you will include in the case study in order to achieve those goals.

Step 3:  Choose a Subject 

The final step of learning how to make a case study video is to choose your subject. Once you’ve done this, you’ll be able to turn the rest over to a professional case study video production crew that will take matters into their own hands. Choosing a subject, or several subjects, for the purpose of your video case study will be a matter of finding past customers that:

• Have a history of using your products or services.
• Are happy with their relationship with your business.
• Have suffered from a challenge that your target audience is struggling with.
• Are excited to share their story about your brand with the world.
• Feel good and comfortable on camera.

You might find several subjects, or you might find it difficult to find just one that meets all of these requirements. Whatever the case is, you really want to take your time in choosing your subject so that they are representative of your target audience and they are who you feel comfortable handing the reigns to in order to represent your brand.

Step 4: Hire a Videographer

The final step in learning how to make a case study video that is going to convert for your business is to hire a professional videographer that your team can work with. The videographer, whether it’s a freelancer or a professional crew like Beverly Boy Productions, is going to handle the interviews, filming the b-roll footage, and capturing the visual details of the story behind your business and the relationships that you have built with your customers.

Hiring our team is an excellent opportunity for your business to get a feel for what a more than 20 year veteran business in the film industry can do for your brand. To learn more about how to make a case study video with Beverly Boy Productions, give us a call.