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What is Webinar Video Production?

Webinar video production includes the strategy, planning, script creation, filming and editing of a webinar style video lecture or presentation that is hosted online to build consumer engagement, add value, and influence the buyer’s journey along various stages of the marketing funnel.

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Connect with Customers

Hosting a video webinar that will connect with your desired audience and add value at various stages of the buyer’s journey can help you to generate more leads, stronger sales conversions, or more satisfied customers.

Webinar video production includes the strategy, planning, script creation, filming and editing of a webinar style video lecture or presentation that is hosted online to build consumer engagement, add value, and influence the buyer’s journey at various stages of the marketing funnel.

Why Are Professional Webinars Important?

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Webinars are not for everyone, and they may not fit into every industry, but for many brands and businesses they can provide incredible value for the intended audience.

In fact, the addition of a webinar into a digital marketing campaign funnel can quickly grow an audience, add value to a sales funnel, or provide unique insights into how to get the most out of a product or service purchase limiting post-purchase complaints or frustrations, especially when complex software or products are concerned. 

Marketing Benefits

Webinars are incredibly effective marketing tools. Not only do they signal to your target audience that your company cares about them, they provide expert insight into your industry marking you and your brand as a trustworthy source of information.

According to a recent survey, 66% of respondents found that webinars were an effective form of content creation and distribution. 

They can:

  • Attract audiences that are interested in a product or service.
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  • Provide long-term marketing content that can be shared again and again.
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  • Offer on-demand content and live-training.
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  • Evoke thought leadership.

What is Webinar Video Production?

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Webinar video production focuses on the strategy and planning that goes into creating a webinar as well as the filming and editing required to create the interactive event that your audience craves.

Webinar video production involves a lot of intricate steps and features that will vary slightly based on the type of webinar that you’re delivering and the intended purpose of the presentation. 

Webinar video production steps may include any or all of the following:

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  • Brainstorming and selection of desired webinar topics.
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  • Webinar objectives and desired outcomes strategy.
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  • Identification of appropriate tools or host to broadcast the webinar.
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  • Script writing and detail of desired topic keynotes.
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  • Design of the webinar deck to include branding and styles that your audience will relate with.
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  • Registration support and guidance.
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  • Promotion of the webinar before and after the event.
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  • Filming of the live webinar and broadcasting.
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  • Editing the final webinar for later distribution.

Benefits of Webinars

Not only does webinar video production provide you with a usable video source that can be shared on your website and various other channels, but you can also get a lot out of the webinar if you incorporate interactive elements into it that allow your audience to engage with you one-on-one.

Depending on the intended purpose of your webinar, live-audience engagement can greatly improve the success of your future marketing, as you can collect key insights and audience data that other styles of marketing content may not allow.

Hire Experienced Professionals

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Webinar video production will typically include a full-service crew that brings the appropriate equipment for filming and broadcasting the webinar to your location.

This will generally include a multiple camera setup, audio tools such as microphones, lighting, and various other equipment. Your job is to present while we record. 

To learn more about webinar video production and what a solid webinar strategy can do for your business, give Beverly Boy Productions a call at 888-462-7808!