What are the Benefits of Outsourcing Video Production?
Recent studies have proven that as many as 85% of all internet users are watching video online on a regular, monthly, basis. With more and more users seeking video, more brands are turning to third-party freelancers or video production companies to assist them with their video production projects. In fact, nearly 1 in 4 brands choose to outsource 100% of their video production. In order to achieve greater output, professional quality, and some of the other benefits that come along with choosing to outsource video production. But exactly what are the benefits of outsourcing video production over keeping the process in-house?
At Beverly Boy Productions, we have brands approach us with this question quite frequently.
The reality is, outsourcing video production has many benefits for businesses that are looking to succeed with video.
We’re putting our multiple decades of experience in video production to work for you to answer the common question, “What are the benefits of outsourcing video production?”
External Outlook, Unbiased Approach
One of the biggest drawbacks to producing videos in-house is the fact that it’s hard for your team to be objective when it comes to its own creativity and content.
Naturally then, one of the greatest benefits of outsourcing video production is that you get the experience of a professional creative team that provides an unbiased approach to your project.
This external outlook is sometimes all it takes to recognize key areas of your business that are most important to share, and to present a fresh outlook to your audience.
Experts in Storytelling & Audience Engagement
Your team might be an expert in your brand, but professional film crews, like Team Beverly Boy, are experts in storytelling and audience engagement.
Outsourcing video production means that you’re going to give the hard work, particularly the storytelling for your brand, to a professional that lives and breathes storytelling every, single, day of their life.
Professional Knowledge
Professional film producers are experts in audience engagement. They have the knowledge that it takes to produce videos that are going to grab your audience’s attention.
The know-how to hook the audience with the first few words or visuals. They know what it takes to keep the audience engaged to the very end.
And they know how to deliver a CTA that packs a powerful punch that your audience is going to remember.
Efficient Budgeting and Estimates
If you’re new to the video production process, you’re bound to make mistakes in the budgeting and estimating process. There are so many considerations and costs involved.
Everything from copyright licensing for music rights to talent fees, location rentals, and equipment costs as well as things like snacks or meals on set must be allocated for.
Fortunately, one of the key benefits of outsourcing video production is the mere fact that a professional crew will have past knowledge of all of these associated expenses.
And will be able to efficiently budget and estimate more closely than you probably could in-house. This way there are fewer surprises in the end.
Top Hardware & Equipment
Face it, even if you both had the same hardware and equipment? The professional is likely to have more experience using it. And will therefore be more likely to delivery professional quality.
So, what are the benefits of outsourcing video production? Consider the hardware, equipment, and necessary software that are used throughout the filmmaking process.
And all of the time it would take for the average business owner first to acquire everything and then to learn how to use it all.
Costs and Practicality
A professional video production company brings sophisticated hardware and professional equipment to the table that the average business owner probably couldn’t even afford.
Much less find the time and energy to learn how to use it all! Further, unless your business is planning to produce videos daily.
Such as to shift their marketing to an all-video process. It probably wouldn’t even make sense for you to own so much equipment in the first place.
Expertise in Production
Of course a professional film crew is going to bring with them more years of experience in filmmaking and video production than the average business owner.
In fact, another one of the major benefits of outsourcing video production relies upon the expertise that a professional film crew can bring to your project.
These are professionals that work in the industry daily. They use the equipment daily. Also went to school to learn about filmmaking, and storytelling, and production design.
They work on film sets sometimes 20 hours a day, 7 days a week.
Cost Efficient
Finally, one of the most important benefits of outsourcing video production relies not on the professional quality or the expertise or the equipment, but the cost efficiency.
As a business owner, you are always looking for ways to maximize your investment and get the most bang for your buck.
For that reason, it just makes more sense to outsource video production than it does to bring it in-house. In fact, outsourcing video production is extremely cost-efficient!
Especially when you consider what it would otherwise cost to hire a film crew on salary, obtain all equipment and necessary hardware and software, and the required training.
In Summation
Ultimately, the benefits of outsourcing video production are going to depend largely on what’s most important to your business.
But in most situations, it makes sense to outsource some or all of your video production to a professional video production company like Beverly Boy Productions.
And for this reason, 76% of businesses outsource video production for their brand. While 21% outsource 100% of their video production needs to a third-party!