Video Production for the Medical Device Manufacturing Industry

Rise in consumer healthcare spending across the U.S. along with a rise in the diagnosis of conditions that subsequently require the use of medical devices has resulted in continued growth across the medical device manufacturing industry. A $47 billion dollar industry with nearly 100K employees across more than 1K businesses, medical device manufacturing is not immune to the need for professional marketing and advertising. In fact, video production for the medical device manufacturing industry is more prominent than ever as more businesses than ever capitalize on the benefits of video marketing.

 Videos can improve audience understanding of core products and services, especially where complex manufacturing processes and technologies are utilized to accelerate growth. Medical device manufacturers can benefit from a variety of the video products offered by Beverly Boy Productions including multimedia production of targeted marketing and promotional videos, video training programs, and expert interviews that improve audience trust and drive the business forward

Promotional Videos for Medical Device Manufacturing

The medical device manufacturing industry is a notoriously complex market that typically promotes products or services on a b2b vertical. Promotional videos are essential to driving consumer awareness campaigns and to boosting support for your brand. Short, 30 to 60-second promotional videos for medical device manufacturing can be used on social media, the business website, in email campaigns, and on television.

Promotional video production for the medical device manufacturing industry synthesize the brand’s corporate message distributing it to the public for improved support, conversions and ROI.

Marketing Videos for Medical Device Manufacturing

The production of marketing videos for your medical device manufacturing business is certainly not something that your organization can afford to sleep on. Compelling videos that promote the organization and build audience awareness for the products and services provided by your medical device manufacturing business can have many benefits. These short, robust videos can:

• Vastly improve market share.
• Increase SERP rankings.
• Generate stronger leads.
• Boost conversions.
• Increase ROI.
• Drive audience awareness for the brand.

Beverly Boy Productions produces high-impact marketing videos for medical device manufacturing brands worldwide.

Training Videos for Medical Device Manufacturing

The use of internal training videos for the medical device manufacturing industry can communicate important messages to an entire team with absolute consistency and without missing a single detail. Just like hands-on training, but exponentially better in many ways, training video production for the medical device manufacturing industry can have the following benefits:

• Greater flexibility of training access. Employees can train anywhere, anytime.
• Improved training education & retention. Employees will retain up to 85% more when video training is provided over a written manual.
• Stronger video engagement. Employees can utilize path based training, clickable links and resources, and a variety of other engagement opportunities in training videos.
• Faster information absorption. A video can deliver substantially more training in a significantly shorter timeframe.

Video training programs save your organization time and money, too. Each training video can be used over and over again for message consistency across the brand and since you only pay for the training to be delivered & the video to be produced once, you’ll save hundreds or even hundreds of thousands over the lifetime of the training program. 

Interview Videos for Medical Device Manufacturing

Conversions and sales for medical device manufacturers are largely about building reach and audience trust for the brand. Most consumers will admit that videos are a driving force behind their decision-making, especially when it comes to making a purchase. The production of interview videos, including expert interviews and customer interviews which reflect key details about products or services provided by a brand and influence trust among the consumer audience building confidence in the brand.

Professional interview video production for the medical device manufacturing industry is one of several core services provided by Beverly Boy Productions to help your medical device manufacturing business excel both online and off.