Video Production for Floor Covering Stores

Floor covering stores experienced significant year over year growth during and immediately following the COVID-19 pandemic which would force many consumers homebound as businesses & brands closed down amid government “stay home” orders and regulations that were focused on reducing spread of a dangerous disease. Higher than average disposable income & increased discretionary spending would further contribute to store growth as would a massive increase home purchasing & the number of first time homebuyers. Savvy brands would utilize each of these factors, as well as Video Production for Floor Covering Stores, to increase the bottom line, drive profits up, and vastly improve corporate growth.

All of this is not to say that floor covering stores have it “easy.” Such is would be entirely untrue as floor covering stores are part of a $30 billion dollar, highly competitive industry.  Department-style home improvement stores such as The Home Depot & Lowes compete head-to-head with floor covering stores like Floor & Décor Holdings which itself is a leading brand in the floor covering store industry. However, expert marketing, particularly video marketing campaigns, stand to attract new customers, drawing existing customers away from big-box flooring retailers to generate potentially massive revenue growth under the right circumstances.

Beverly Boy Productions provides a wide range of expert filmmaking services that are ideal for floor covering stores seeking to expand their business operations, increase community awareness around their products & services, and ultimately drive further revenue increases for their brands. With promotional videos, video marketing & advertising, expert training videos, and the production of interview videos which highlight key advantages that result directly from working with your floor covering brand, we’ll help you achieve your marketing & advertising goals by providing your audience with the number one media source that 9 out of 10 consumers want to see and that experts agree will lead to increased ROI for their brands.

Promotional Videos for Floor Covering Stores

Promotional videos represent short, robust storytelling & engagement-focused content that will help your floor covering store achieve its mission & values. Think of promotional videos as the expert invitations that your brand is offering to its target audience in an effort to draw interest, boost hype, and bring in prospective customers or clients to your campaigns. It doesn’t matter whether you bring them into your brick and mortar storefront, your social media platform, your corporate website, or some other channel – just as long as your promotional videos achieve the goal of drawing your prospective customers into your campaigns.

Video Production for Floor Covering Stores gives your business a visual voice to connect with your target market online, on television, at events, on social media, via email, or anywhere that video can be shared. Your promotional video is like your first (or second, or third…) connection that your brand makes with your audience; make it count!

Marketing Videos for Floor Covering Stores

Many flooring stores are transitioning from traditional marketing & promotions to approaches that incorporate the use of video & other interactive technologies into their day-to-day marketing initiatives.

 Why?

 Because video marketing improves:

• Organic growth & traffic by up to 157% or more.
• Social media reach & shares by 1200% or more.
• Landing page conversions by 80% or more.
• Initial email click-through-rates by 96% or more.
• Brand awareness & recognition by 54% or more.

There are so many positive statistics that go along with a decision to utilize video marketing & promotions in your floor covering store growth campaigns, we can’t possibly list them all here!

The bottom line is, connecting your target audience with the content that they’re actively seeking, sharing your story visually & verbally with your audience, and ultimately responding to your target customers in a way that is most likely to result in a positive impact for your business is what every great marketing team is trying to do, isn’t it? So why wouldn’t you turn to professional marketing videos for your floor covering store to help you achieve success with your campaigns?

Training Videos for Floor Covering Stores

Training Video Production for Floor Covering Stores represents an important aspect of building out strong new employee onboarding & training programs that will save time, improve productivity, and increase employee engagement to minimize turnover rates. Training videos make training flexible & accessible for employees, improving overall training understanding and recognition so that employees are empowered to make decisions and to engage in their roles no matter how complex the role may be.

Floor covering stores can appreciate the value of training videos which save time, money & resources with each new employee that comes along. Employees appreciate the flexibility & accessibility of training videos which provide an engaging, path-based training outcome that employees are most likely to recall long-term.

Interview Videos for Floor Covering Stores

As a floor covering store owner, drawing a target audience away from big box department stores or hardware stores that sell mixed products including floor coverings and the various other household building supplies & equipment necessary for a variety of projects under one roof can be quite the challenge. Building community trust & encouraging consumer interest is key.

Interview videos which showcase the experience & niche-specific expertise that you & your team members have over big box brands can increase community support & confidence in your floor covering store. Ask Team Beverly Boy about the use of expert interviews, and the many other forms of Video Production for Floor Covering Stores that we offer to help you grow your business & achieve the marketing & advertising goals set for your brand.