How Much Does it Cost to Outsource Video

How Much Does it Cost to Outsource Video?

Although video production is quickly becoming more popular, and more brands are turning to trusted video production agencies to produce content for them on a regular basis, there are still many businesses that are struggling to get the wheels turning in the video production department. If this sounds like your business, and you’re wondering, “How much does it cost to outsource video production,” you’re certainly not alone!

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As a general range, video production costs somewhere between $1,000 and $10,000 per finished minute.

This means you can expect to spend somewhere around $2,000 to $20,000 for a two minute marketing video in most circumstances.

To help you understand how it all adds up, we’ve put together a list of detailed expenses to expect when you outsource video production services.

Why Such a Wide Price Range?

Before we dive into the specifics, it’s important to answer why the price range to outsource video is so wide and varied.

The thing is, video production prices vary significantly because videos are so different and complex. Some videos take longer to produce than others.

Some require multiple filming locations, special effects, or more qualified talent than others.

All of these variables, and other variables, play into the total overall cost of film production for your business.

Marketing Videos

So at Beverly Boy Productions, the average cost of a 2 minute marketing video is between $2,000 and $20,000 but we’ve produced videos that cost more than that, and less than that.

The reality is, a varied range like that means we are flexible and agile in regards to our production processes.

We can meet the needs of clients large and small with visions that reflect a very tight budget or a very zealous budget as well as those that fall anywhere in-between.

How much Does it Cost to Outsource Video?

So the key question is, how much does it cost to outsource video, and why? Outsourcing video production is likely to cost an average of $5,000 per minute.

Some videos will cost much less, others much more. But as a good rule, if you budget $10,000 for a two minute marketing video, you’ll probably be in pretty good shape.

Here’s what you’re paying for when you outsource production:

  • Director – $25-250 per hour.
  • Scriptwriter – $60-150 per hour.
  • Video editor – $50-175 per hour.
  • Camera crew – $25-400 per hour.
  • Talent – $50-500 per hour.
  • Studio – $100-400 per hour.
  • Equipment – $25-100s per hour.
  • Voice-over – $100 – 400 each.
  • Audio files – $30 – $1,000.
  • Video rendering – $30 – $75 per hour.
  • B-roll – 10% to 50% in addition to shooting costs.
  • Additional fees – $100 to $1,000s per production.

Why Does it Cost So Much to Outsource Video Production?

Technically, outsourcing video production is really more affordable than you might think. In fact, as we look to answer the question, “How much does it cost to outsource video production?”

We also frequently have the question, “Why is it so much?” come up next.

The truth is, any production company is going to charge somewhere between $1,000 per finished minute of footage and $10,000 per finished minute.

These costs are going to change based on:

  • Locations
  • Crew talent
  • Crew size
  • Where the film is produced
  • When the film is produced
  • Length of the film
  • Complexity of the film

The Takeaway

So, how much does it cost to outsource video production? The cost depends on the experience of your crew.

And your own individual video needs with prices averaging about $5,000 per minute of video produced. 

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