3 Ways Top Corporate Video Companies Generate Buzz for Your Videos
We often overlook the importance of marketing and promotion of our video content before it’s created. Why would you want to promote something that hasn’t come together yet? Right? But, many of the top corporate video companies start working to generate buzz for your brand videos long before they have completed the production process. In fact, we’re showing you several ways that the top corporate video companies generate buzz for your branded content.
1 Social Media Strategy
The best corporate video companies are not focusing on only production. From the very beginning, they are thinking about how they can see a video production project for your business all the way through from inception to distribution. They want your video to be a success, because a successful video makes their project a success!
Social media marketing strategy produced by the top corporate video companies for your branded videos may include:
- Demographic considerations. Making sure they are targeting the appropriate age, income, and other demographics.
- Analytics considerations. Monitoring social media analytics and making real-time adjustments to social campaigns as needed.
- Early network or platform considerations. Making sure that they are creating your video content with the network or platform in which it will be distributed in mind.
The social media strategy that is used for your content can make a world of difference in how much buzz is generated for your brand.
2 Diversified Marketing Efforts
Another way that the top corporate video companies are working to generate buzz for your corporate content is though diversified marketing efforts. They are not using run-of-the-mill marketing that everyone has seen before. They are diversifying their efforts and doing what they can to make your content stand out. Teasers and trailers are often used to further boost interest in your brand.
3 Guerilla Marketing
Many have heard the term before but few have actually been involved in guerilla marketing techniques that help a brand to succeed. The top corporate video companies are generating a brand following for your corporate content in various ways, some even use guerilla marketing techniques. Spontaneous guerilla marketing of your content may include promoting the videos via:
- Word of mouth projects.
- Flash mob style teasers.
- Props and events.
- Immersion techniques.
Ready to hire the top corporate video companies to work with your content and generate buzz for your brand? Give Beverly Boy Productions a call. We can’t wait to assist your next major marketing initiatives.