Video Production for Security Services
Security guard services make up a $52 billion industry comprising nearly 1,000,000 professionals who keep your facilities safe. With the expected post-COVID 19 economy rebound, those numbers can grow as individuals return to society. A top-notch marketing campaign can help you reach your targeted audience and meet your marketing and internal communication goals. Regarding advertising, Video Production for Security Services is something to consider if you want to stand out.
Video marketing is critical in highlighting your security guard services. At Beverly Boy Productions, we work with security businesses to create powerful promotional videos, training videos, customer testimonials, and much more. With video production, we can shine a spotlight on your business and attract customers in a way that traditional advertising can’t. Let us take care of your upcoming video marketing project and highlight your security.
Promotional Videos for the Security Services Industry
Advertising your security services is critical in attracting new customers. Promotional videos shine a light on your services while retaining your recurring customers. Promotional Video Production for Security Services captures the attention of your target audience. This style of video marketing helps them recognize your security services. This, in turn, makes them more likely to return as paying or donating visitors.
Short, captivating promotional videos are essential for the security services industry. Sure, they’re adequate for television advertisement, but many businesses use promotional videos across their online platforms. These include your social media outlets, email campaigns, and your very own business website. The average internet user spends nearly two and a half hours on social media daily, and that number is only expected to grow. A short but engaging promotional video on your social media page could not just improve engagement; it could get people talking about it and ultimately invite new customers to your business.
Marketing Videos for the Security Services Industry
Video production for the security services industry is as crucial as any other industry. With over 82% of the internet consisting of video content, this unbelievable opportunity can only benefit your marketing endeavors.
Whether you want to share your armed vehicle services or your bodyguard services, video marketing is an excellent way to shine a light on your business. Some of the many benefits of video production include:
• Spreading the word about their business, brand, products, or services
• Establishing the site as an authority in the security services industry
• Increasing brand authenticity, building trust and credibility with clients
• Influencing buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Video production offers an extraordinary way to build trust with your targeted audience, inform your future customers, and share your security services across any platform, from social media to your own website.
Training Videos for the Security Services Industry
The last thing you want is security guards walking in and out of a revolving door in the security services industry. Brand new security guards may come and go, but that can be prevented. Personalized training videos remove many of the hassles of traditional in-person training. Training videos allow property owners to save time and money while learning outcomes develop for their employees.
Additionally, training videos:
• Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
• Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
• Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
• Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
This style of video is a simple and accessible way to engage your employees while maintaining consistent, high-quality training throughout your security services business.
Interview Videos for the Security Services Industry
When you think of interview videos, you might think of the job application process, and that’s understandable. Interview videos can highlight your services by interviewing individuals who presently interact with or have interacted with your security services business. For example, expert interview videos share the perspective of industry leaders at your company, like top security guards or private investigators. Additionally, customer interviews share what your customers have to say about your business.
Both expert and customer interviews have their benefits. They share insight from a professional perspective and a perspective your visitors can relate to. Additionally, they build credibility for you as a company while improving the understanding of prospective customers. They essentially attract customers by educating them on what your company can offer them. Whether you’re interested in sharing your leadership or what your customers say, Video Production for Security Services is a top-notch strategy for bringing attention to your security business.