What is a Product Video?
A great product video stands to explain your product to consumers in a such a way that helps them to see the true value of the item at hand. Although some product videos simply showcase features and special elements involved in a product, today’s great product video content stands to deliver powerfully engaging stories that the consumer connects with on a deeper level.
Product videos do a great job at explaining products and delivering deep understandings of features offered by a particular item, but what is a product video and how does it all come together?
At Beverly Boy Productions we specialize in product video production and can create engaging, captivating product videos that will showcase the essential products and services for your brand. Give us a call to learn more.
What is a Product Video?
A product video is a short video that typically delivers an explainer style pitch of your product in two minutes or less. These videos demonstrate the features and key benefits of a product while showing consumers the solutions that a product can provide to common problems.
Most product videos feature products in such a way that allows them to show off particular features or elements that make the product useful to consumers. Focusing on individual pain points and the solutions provided is one of the ways that product videos connect with consumers.
Today’s more engaging product videos use a story and creative concepts to deliver this content. Showing products in use by people struggling with real world events or complications.
Product videos offer functions and true solutions in a narrative that offers a lasting impression for the audience. The best product video content actually shows how features are experienced rather than simply explaining each item to the audience.
How Do Product Videos Get Produced?
How does the story line and production itself come together? That’s another common question that often comes right after someone asks, “What is a product video?” The truth is, most product videos go through a series of planning in pre-production that is followed by production and post-production editing.
The product video production process involves:
-Formulating a script that will target the key audience and help the video to achieve goals.
-Detailing the storyboard and appropriate scenes or shots that will make up the script.
-Producing the video that shows the product in use and details key features or components of the product on camera.
-Adding music and other elements to the finished video content including text overlays and special effects.
-Editing the footage to include special features.
-Finalizing the video for distribution.
If you’re still wondering what is a product video and is it right for my brand? Give Beverly Boy Productions a call at 888-462-7808 today!