Video Marketing Optimization Tips for Increased Organic Rankings

You probably already realize the power of video content when it comes to promoting your products or services both online and off, but are you aware of the importance of video marketing optimization to ensure each and every video you create is properly built for maximum distribution and reach?

Failure to optimize your videos for organic search, maximum conversions, and ultimate reach for widespread brand awareness may leave you wondering why your efforts are not as fruitful as you may have expected them to be. 

Smart marketers know the importance of video marketing optimization for success online, and offline, with their video content. Find out what you can do to ensure maximum optimization of your marketing videos in the following tell all guide.

It All Starts with Your Strategy

You know the importance of creating a content strategy before you produce blog posts or related content, but are you using this same technique before creating videos? You should be!

Video marketing is not something that starts with your first video. It actually begins much earlier, when you start planning out your content — in fact, it should be something that you consider when formulating your content strategy.

The most highly optimized videos are the result of planning and strategizing. Haphazardly producing videos that do not align with your current goals or content strategy will not be nearly as effective as if you plan out your video strategy as an extension of your current content marketing.

Define the types of content you will produce and strategize how your videos will align with current goals and strategic plans. If you’re struggling to come up with ideas for video content, analyze your past blog posts or other forms of content and consider repurposing some of your top performing content into videos.

Optimize Title, Description & Transcript

Once you’ve produced your video and you’re ready to distribute it, you absolutely must follow the essential video marketing optimization steps provided below:

Step 1: Optimize your title.

An engaging, SEO backed and keyword focused title for your video is vital. Use power words that will drive people to click and watch your content.

Include keywords that your audience is likely to search for – don’t just guess, use a tool like SEMRush or Google keyword suggest to find out what people are searching for.

Step 2:  Optimize your description.

An optimized description that includes the keywords that relate to your content, encourages your audience to view, and uses click-bait style content that makes the reader feel compelled to watch is important — but don’t spam!

There’s nothing worse than click bait that leads to a frustrated consumer. You must deliver what you promise in your description!

Step 3:  Optimize your transcript.

DO NOT just let YouTube or some other auto-generator produce your transcript! While this may save time, cutting corners will not lead to optimal results.

Your transcript is a written extension of your content and allows you the opportunity to include keywords, optimized subheadings, and style that will help your video gain organic rankings — remember search engines cannot “read” your video without a transcript.

Step 4: Include a call to action.

What do you want your viewer to do? An optimized call to action can result in higher conversions. Whether it’s including a subscribe button at the end of your video or a phone number, make sure that you tell your audience what you want them to do and make it easy for them to take action.

More Video Marketing Optimization Tips

Now that you’ve set the foundation for a fully optimized video, you can begin to fill in any additional SEO elements that are available depending on where you are distributing your video.

Some options that you may see include the following:

–Adding tags. Optimized tags allow your video to be found by people searching for relative content. Use several tags (6-10) to help people find your content.

–Consider using playlists. Keeping content organized in a playlist helps people to find more of your videos if they like what they see.

–Name your video file with keywords. This has to be done before you upload your file but is an added way of getting some important keywords into your video optimization strategy.

–Use a catchy thumbnail image. Images with a human face on them perform better and have higher click through than those without.

Want more video marketing optimization tips or help producing professional quality videos that you can use to grow your business? Give Beverly Boy Productions a call at 888-462-7808!