How Does Video and SEO Help Rankings?

You’ve certainly heard the term, “SEO” otherwise you probably wouldn’t be interested too much in learning how video and SEO help rankings for your website.

But, while SEO and the term search engine optimization are household names almost these days as are Google and other terms for those trying to rank brands online, did you know that video and SEO actually play a lead role in rankings?

In fact, not only do video and SEO impact important website rankings and the status of your website in Google or other search engines such as Yahoo! Or Bing, they also play a role in your overall customer click-through-rates, traffic to your website, and general conversions for your brand.

That being said, if you’re using video and SEO to boost your organic rankings online, then you probably wonder, “How does this process of including video and SEO on my website actually lead to those improved rankings?” and more importantly, “What more can I do for my brand?”

Understanding SEO and Google Updates

SEO is a term that has evolved over the past several decades growing from what was once something that represented a lot of black hat practices and loopholes to something that now represents a complex status and process which requires deep level understanding and intricate practice.

Google’s algorithms have changed tremendously over the last decade with updates happening sometimes as frequently as several times per day and at least 100+ times annually.

What’s an algorithm update? The complex process that is used by Google to rank and define the best brands or businesses and websites to list in their complex director or “search engine.”

And, since more than 90% of all online searches and experiences begin with a Search Engine like Google, it’s important to note the various changes and impacts that are taking place with Google algorithm updates online.

Video and SEO

That’s all great, but how does video figure into all this “SEO” stuff? That’s a very common question! Video and SEO go hand in hand — at least they do now!

Recently, Google announced in not so many words or even in no-real direct manner (because that’s how Google works) that business websites and brands that add video to their pages are more likely to rank on the first page.

Not only that, but video and SEO work together because:

• Video can be used to increase click through rates on a page.
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• Video can be used to lower bounce rates on a page.
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• Video can be used to generate backlinks to a page.

Increased click through rates, lowered bounce rates, and more backlinks are also a few of the more than 100 different parameters or items that Google’s algorithm looks at with each and every website and search term to determine where to rank the page. We call these ranking factors.

Why Use Video and SEO?

There’s something magical that happens when great video content is paired with top-quality professional SEO — it’s called, higher search placement and increased click-through rates!

If you’re still wondering why you should consider video and SEO, think about what it would take to have twice the people on your website.

Now think about the steps you can take to bring higher demand for your page.

All of this is important as you use video and SEO to increase ROI for your brand!

Turn to Team Beverly Boy

Need help creating high-quality videos for your search engine marketing campaigns? Give Beverly Boy Productions a call at 888-462-7808!