Quick Tips for Professional Looking Healthcare Products Training Videos

The consumer healthcare products industry is huge. With healthcare spending accounting for about 17% of total US GDP, Producing profit’s safe to say that consumers make a lot of purchase decisions on healthcare products these days. Consumers have also been quick to state that they will disown a brand completely if they’re unsatisfied with the customer service they receive in relation to a product purchase. Therefore, providing proper assistance and training on healthcare products that you sell is absolutely essential! But producing professional looking healthcare products training videos that will impress your target audience requires some careful thought on exactly who your audience is, how your healthcare product will benefit them, and why they’ve decided to utilize your product over others. 

Not only do you have to consider your audience carefully, but you must also consider how to provide essential training that resonates with the audience you’re trying to reach while delivering the quality that you want attached to your brand’s image. First impressions are everything, which means you really want to be sure that you’re creating professional looking healthcare products training videos for your audience, and we’re going to help you do it!

Choose a Training Topic that Can Be Covered in 5 Minutes or Less

When producing training videos of any kind it’s important to consider the value of bitesized topical coverage in which microlearning can occur. What this means is that healthcare products training videos should be about 5 minutes or less in total length. It’s okay for a video to be a little bit longer if more time is required to fully train on the topic, but you don’t want to make it so long that your audience loses interest. 

Microlearning occurs when topical coverage can take place in about 10 minutes or less, so it’s important to aim for your video to fall within these parameters. Since most viewers are going to lose interest after 6-8 minutes, we find it best to aim for a final video time of below that.

You’re probably thinking, what if the topic can’t be covered in that time?

If you can’t cover the topic in about 5 minutes, consider breaking your video down into several parts. Topical coverage should be the focus and for some audiences you can keep their attention for longer, but the overall goal should be to provide short, robust training that fulfills the needs of the audience.

Consider the Type of Training Video to Accommodate Your Audience 

You know your audience best, so it’s important for you to choose the type of training video that you’ll create and the interactive elements to include based on what your audience will like.  Since you’re providing training to your target audience on how to get the most out of your healthcare products, you’ll most likely create a video which presents the product and all of its uses and features in a sort of product demo video. However, you have other choices such as animated videos, interactive videos, screencasts which each can be used to create the training that you desire. Thing of what your audience will enjoy the most and find most valuable.

Consider Any Interactive Features Carefully

Healthcare products training videos can be produced with a variety of interactive features that will engage your audience and keep them interested in the training that you’re providing. When it comes to interactive video features you have several options for incorporating interactive elements into your video. Consider the following:

• 360° video views for an immersive customer experience that allows the customer to look up, down, left, right and around.
• Hotspots that allow the customer to jump to other points of the video or to connect with other complementary content that reinforces their training.
• Links that allow the audience to connect with other important training content.
• Branching scenarios which allow the user to engage in realistic scenarios in which the viewer can choose their learning path.
• Quizzes and questions that reinforce training as the user progresses.

Choose interactive elements that are going to compliment the training that you’re providing in order to offer the most suitable option for your audience

Use Storytelling & Visuals First, Complement with Narration 

Producing professional looking healthcare products training videos should really be about creating a story that your audience will resonate with, feel connected to, and interested in engaging. To achieve this, most video producers turn to storytelling! By using storytelling and visuals to create a user experience that is engaging, interesting, and informative you’ll encourage your audience to stick around to learn what you have to offer. 

Think about how you can tell your story visually first, and then incorporate your narration as a complement to ensure your audience fully understands the training that you’re providing. In the end, you should aim for about 120 to 150 words per minute of finished video when you write your video script. Throughout your healthcare products training videos that narration should be conversational, not too fast, not too slow.

Following these, and other tips for professional looking healthcare products training videos will help you to achieve your training goals while keeping your audience satisfied. Ready to get started? Give Beverly Boy Productions a call!